Google’s Doppl App Lets You Virtually Try On Any Outfit

Google has unveiled Doppl, an experimental app designed to revolutionize online shopping by letting users virtually try on outfits using artificial intelligence. The app, launched by Google Labs, aims to make fashion discovery more interactive, personal, and fun—bridging the gap between online browsing and the real-life experience of trying on clothes.

How Doppl Works

Doppl is available for users aged 18 and above in the U.S. on both iOS and Android (currently exclusive to Pixel devices for Android users). To get started, users simply upload a full-body photo of themselves or choose from a set of pre-existing AI models. Once the digital version is ready, users can:

• Upload photos or screenshots of tops, bottoms, or dresses from anywhere—be it a friend’s outfit, a social media post, or a favorite online store.
• Superimpose these clothing images onto their digital self, instantly visualizing how the outfit would look without physically trying it on.
• See animated previews: Doppl’s AI can turn static images into dynamic video animations, offering a more realistic sense of how the clothes might move and fit in real life.

Key Features That Make Doppl Stand Out

• Virtual Try-On: Instantly see how any outfit looks on your digital self, helping you make more confident shopping decisions.
• Video Animation: Doppl brings outfits to life with AI-generated videos, so you can see how clothes might look in motion.
• Easy Sharing: Save your favorite looks or share them with friends and family for instant feedback on your style choices.
• Smart Completions: If you upload an incomplete outfit (like just a shirt), Doppl’s AI can intelligently fill in missing elements, such as pants or shoes, to complete the look.
• Style Exploration: Try on outfits you see anywhere—on friends, in thrift shops, or on social media—making fashion inspiration instantly actionable.

Why Doppl Matters

Online shopping for clothes has always come with a big question: “Will this actually look good on me?” Doppl addresses this uncertainty by letting users experiment with different styles and outfits before making a purchase decision. This not only boosts consumer confidence but also has the potential to reduce returns—a major challenge for e-commerce brands.

The app is also a social experience. Users can share their virtual try-ons with friends and followers, making shopping more collaborative and fun. For those who love experimenting with fashion, Doppl offers a new way to discover and define their personal style.

Built on Google’s AI Shopping Tech

Doppl builds on Google Shopping’s virtual try-on features, which already let users see how billions of clothing items might look on them with just a photo. Doppl takes this a step further with its standalone app and experimental features, including animated previews and smart outfit completions.

Limitations and Future Plans

Since Doppl is still in its early days, Google notes that the app may not always get fit, appearance, or clothing details exactly right. The company encourages user feedback to improve the experience and plans to expand clothing categories and availability in more countries in the future.

With Doppl, Google is making virtual styling accessible to everyone, combining AI innovation with the universal appeal of fashion. Whether you want to see how a thrifted jacket looks on you or get a friend’s opinion on a new dress, Doppl makes it possible—no dressing room required.