HOMEFOIL Launches New Campaign With Kareena Kapoor Khan
HOMEFOIL launches a new campaign with Kareena Kapoor Khan, spotlighting premium foil solutions for fresher, safer food wrapping.
SociapaHQ
HOMEFOIL, the kitchen essentials brand from LSKB Aluminium Foils Pvt. Ltd., has launched a new campaign featuring brand ambassador Kareena Kapoor Khan, aimed at changing how consumers view everyday food wrapping.
The campaign, produced by Dharma 2.0 and directed by filmmaker Punit Malhotra, has two television commercials that showcase HOMEFOIL’s Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil.
The films show features such as resistance to oil and moisture, keeping food fresh, hygiene and easy food wrapping using humour and everyday situations that people can relate to.
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Humour Meets Everyday Problems:
The first film focuses on HOMEFOIL's Golden 2-in-1 foil and features Kareena during lunch with colleagues. The comedic plot revolves around two Arab men in the wrong search for oil, resulting in the message that the product is foil, not oil.
The movie ends with the tagline of HOMEFOIL, ‘Wrap Karo Unwrap Karo’.
The other commercial has a catchy jingle that points out problems with packing food. The movie features a schoolboy with a paneer curry leaking into his bag, a woman eating a dry sandwich and soggy vegetables in a taxi, and a man left disappointed with stale leftover pasta.
The films together present HOMEFOIL as a solution for keeping food fresh, hygenic and easy to pack.
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Focus On Food-Wrapping Quality:
The campaign additionally emphasises the concerns shared by the India foil market which is highly fragmented and where there are variations in the thickness, quality and actual length of products between the organised and unorganised players.
Thru the campaign, HOMEFOIL is encouraging consumers to think of certified, food-grade and reliable packaging products, rather than just making a purchasing decision based on price.
The campaign is to highlight the role of food packaging in maintaining the freshness and hygiene and position HOMEFOIL as a premium solution in the category, said Kunal Bajaj, Promoter, Jupiter Group.
Lakshay Singhal, Director, LSKB Aluminium Foils said the brand is focused on developing products that address everyday kitchen challenges thru innovation, convenience, food safety and quality.
This marks the second collaboration between HOMEFOIL and Kareena Kapoor Khan for a campaign, as the brand seeks to strengthen its brand presence in India’s food-wrapping segment.
