Carlsberg Reunites Liverpool Legends to Toast 2005 Champions League Triumph
Carlsberg brings back iconic Liverpool stars Gerrard, Hyypiä, and Hansen to celebrate the 20th anniversary of the 2005 Champions League final.
Prakhar
To commemorate the 20th anniversary of Liverpool’s epic 2005 Champions League victory, beer giant Carlsberg launched a nostalgic campaign reuniting legends Steven Gerrard, Sami Hyypiä, and John Arne Riise. The film traces the improbable Istanbul comeback, cuts to contemporary pub celebrations, and ends with the tagline “Here’s to All Our Victories”—reinforcing Carlsberg’s long-standing “Best Ale in a Glass” partnership with Liverpool FC.
Nostalgia as Emotional Currency
The 90-second spot intercuts original match footage—Gerrard’s header, Dida’s heroics—with present-day reunions in Carlsberg pubs across Merseyside and beyond. Fans clad in red join the trio for pints, recounting their own “Istanbul stories.”
Omni-Channel Football Fervor
Social Media: #CarlsbergCheers for fan-shot celebration clips, with legends reacting via Instagram Live.
OOH: Billboards near Anfield and major UK cities replay match-defining moments.
In-Pub Activations: Limited-edition “2005” branded glasses and coaster-cards featuring player quotes.
Celebrating Enduring Partnerships
Carlsberg’s 29-year Liverpool sponsorship underscores its commitment to “bringing people together over great beer and unforgettable moments.” This campaign taps deep fan emotion, linking team triumphs with brand conviviality.
Marketing Takeaway
By blending historical sports drama with current-day fan experiences, Carlsberg reinforces brand loyalty and demonstrates the power of nostalgia to reignite engagement two decades on.
