Goodknight Highlights Six-Minute Mosquito Protection in New TVC for Flash Liquid Vaporiser

Godrej Consumer Products Ltd (GCPL) has launched a new television campaign for Goodknight Flash, its liquid vaporiser powered by the RNF Formula (Renofluthrin), under the household insecticide brand Goodknight, which highlights the product’s ability to kill mosquitoes in six minutes.

This campaign is a mix of product efficacy and emotional storytelling. The campaign emphasises the brand’s promise of helping families, especially children, to sleep undisturbed without any disturbances caused by mosquitoes.

The new TVC is based on a Goodknight study that revealed that 55% of parents blame mosquito bites or the buzzing of mosquitoes at night for their children’s poor sleep.

Check out the TVC here:

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Six-Minute Promise:

GCPL’s in-house creative studio, Lightbox, has created a film that focuses on a family moment that we can all relate to. It begins with a mother telling her husband she and their sleeping baby will be home in six minutes. What ensues is the father’s frantic rush to get the baby’s room ready, only to be warned by his daughter: if the mosquitoes aren’t gone before the baby comes, he may be in trouble. At the first sign of the ultimatum he immediately switches on Goodknight Flash.

The campaign showcases the product’s six-minute mosquito protection proposition through a humorous play of family interaction, and brings out the everyday concerns parents face in ensuring their children sleep peacefully.

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Commenting on the campaign, Neeraj Senguttuvan, Head of Marketing – Home Care at Godrej Consumer Products Ltd said, “Goodknight is committed to ease consumers’ lives from the impact of mosquitoes, be it through the diseases they spread or the discomfort they cause. Today, Goodknight Flash with its superior RNF Formula is one of the most effective and powerful liquid vapourisers in the country.

The campaign is designed to simplify the product offering through a clear articulation of its six-minute protection promise and reinforce consumer confidence in the category, he said.

“The film was an attempt to challenge the preconceived notion that taking care of loved ones is all about hard work,” say Gaurav Kumar and Shalini Avadhani, Chief Creative Officers from Lightbox. The thing about Goodknight Flash is that it works in six minutes and that ease. They said, “Caring for the people you love should be easy.”

With the latest campaign, Goodknight continues to combine functional product messaging with emotionally engaging storytelling, positioning Goodknight Flash as a solution that delivers both mosquito protection and peace of mind for families.