Nippon Paint Rebrands Painters as Home Stylists—Colour Meets Couture
Nippon Paint’s groundbreaking “Home Stylists” initiative elevates painters to design experts—empowering them with style tools, training, and couture colour consultations for every wall.
Prakhar
From Brush Guys to Style Gurus
Nippon Paint’s new campaign reframes painters not just as labour but as “Home Stylists”—creative partners armed with bespoke colour palettes, texture finishes, and styling sheets that transform walls into fashion statements.
Training for Trendsetters
Selected painters attend “Style School” workshops led by interior designers, learning colour theory, trend forecasting, and client-consultation skills. Their uniforms sport chic brand embroidery, signaling the leap from workwear to stylewear.
The Colour Couture Kit
Each Home Stylist receives a couture kit: fan decks with seasonal hues, finish samples (matte twill, silk gloss), and a digital tablet preloaded with augmented-reality room previews—enabling clients to swipe through palettes before a single drop of paint.
Real-Home Makeover Films
A digital film series follows three stylists revamping real homes: the millennial bachelor’s monochrome loft, a boho family living room, and a sleek urban café. Through clever storytelling, the campaign showcases both painter-to-stylist transformation and jaw-dropping final reveals.
Elevating Brand Perception
By investing in people and skill, Nippon Paint cements its position not just as a coatings manufacturer but as an enabler of design dreams—turning walls into runways of personal expression.
