Fenesta’s ‘Beat the Heat’ Film Mixes Laughter with Smart Comfort
Fenesta’s new summer film under ‘Fine. Finer. Fenesta’ uses humour to highlight superior insulation in windows and doors, offering energy‑efficient relief for Indian homes.
Prakhar
Turning Summer Saviors into Laughs
Under its ongoing ‘Fine. Finer. Fenesta’ umbrella, Fenesta has released “Beat the Heat with Fenesta,” a summer‑themed film directed by Titus Upputuru that lampoons desperate home cooling hacks to spotlight the efficacy of quality fenestration in maintaining indoor comfort.
From Bathtub to Brilliance
The spot opens on a frazzled homeowner resorting to bathtub desk setups before delivering its punchline: “No more crazy hacks—switch to Fenesta Windows and Doors” with a smooth visual transition to insulated interiors and smiling families, underscoring product benefits without losing playful tone.
Strategic Media Rollout
The campaign lives on YouTube, Instagram, Facebook, and LinkedIn, supported by bite‑sized teasers and behind‑the‑scenes content that amplifies shareability and positions Fenesta as both a comfort enabler and a creative storyteller in home‑improvement marketing.
Brand Storytelling
Susmita Nag, Head of Marketing at Fenesta, explains, “We wanted humour that feels organic to communicate how better windows and doors make the biggest difference in an Indian summer”—a narrative choice that aligns product features with relatable consumer pain points.
Lasting Impact
As households seek sustainable, design‑forward solutions, Fenesta’s campaign reminds viewers that upgrading fenestration is the smartest hack of all—setting a new benchmark for blending utility messaging with genuine entertainment.
