Goibibo’s ‘Stupid Stupid Stupid’ Gets a Travel Twist with Gavaskar & Pant
Goibibo turns ‘Stupid Stupid Stupid’ into a hilarious travel campaign, featuring cricket legends Sunil Gavaskar & Rishabh Pant in a fun, relatable holiday mix-up!
Prakhar
Goibibo’s ‘Stupid Stupid Stupid’ Goes on Vacation—With Gavaskar & Pant
Remember "Stupid Stupid Stupid" from Indian cricket? Goibibo has given it a travel twist, and it is absolutely hilarious. Featuring Sunil Gavaskar and Rishabh Pant, the new Goibibo campaign highlights smart travel hacks and the importance of avoiding common booking mistakes.
The Plot: When Cricket and Travel Collide
Rishabh Pant excitedly books a trip, only to realize he has made some classic travel blunders. Enter Sunil Gavaskar, who delivers the now-iconic "Stupid Stupid Stupid" in his signature tone—but this time, it is about poor travel choices.
The ad cleverly shows:
- Booking hotels without checking amenities is a bad idea.
- Overpaying when better deals are available is a mistake.
- Not using Goibibo’s smart features is a missed opportunity.
Why This Ad Works
- Using a viral cricket moment for a travel campaign creates an instant recall factor.
- The combination of Gavaskar’s deadpan humour and Pant’s playful charm makes for an entertaining ad.
- The campaign highlights common travel mistakes that many people can relate to.
The Message: Travel Smart, Not Careless
Goibibo’s campaign is not just about humour—it serves as a reminder to travellers to make informed booking decisions. With features like:
- Flexible cancellations
- Best price deals
- Verified hotel reviews
Goibibo positions itself as a platform for hassle-free and smart travel planning.
Final Verdict: A Marketing Masterstroke
Goibibo takes a viral moment from cricket and gives it a travel-centric spin, resulting in an ad that is funny, engaging, and highly shareable. Gavaskar’s "Stupid Stupid Stupid" is now forever linked to bad travel choices, making this campaign a memorable win for Goibibo.
