IGP Launches ‘To Papa My Hero’ Campaign for Father’s Day, Partners Tim Hortons and Dave & Buster’s
IGP has launched its Father’s Day campaign, ‘To Papa My Hero’, featuring digital films, influencer activations and partnerships with Tim Hortons and Dave & Buster’s to celebrate fathers and family bonds.
SociapaHQ
D2C gifting platform IGP has launched its Father’s Day campaign, ‘To Papa My Hero’, that celebrates the unique bond between fathers and their children and urges consumers to show appreciation through thoughtful gifting and shared experiences.
The campaign shines a spotlight on the often unspoken ways that dads demonstrate love and support through storytelling and experiential partnerships to make Father’s Day moments memorable.
Also Read: Pizza Hut India Celebrates 30 Years With Customer Rewards Campaign
Digital Films Celebrate Everyday Father-Child Bonds:
The campaign revolves around a series of digital films that showcase relatable moments between fathers and their children. The films blend warmth, nostalgia and humour to illustrate how fathers often show their love through actions rather than words.
The campaign wants to get people to see and celebrate the part fathers play in their lives through the everyday interactions they have.
As part of the initiative, IGP has partnered with Tim Hortons across 30 select outlets in India. Customers who purchase coffee at participating stores during the campaign period will stand a chance to win exclusive Father’s Day-themed merchandise from IGP and gifting vouchers.
Also Read: KFC Unveils Fresh Branding Alongside New Menus and Next-Gen Restaurants
Experiential Partnerships:
The partnership will be further bolstered through social media activations and influencer-generated content, including creators celebrating Father’s Day with their dads at Tim Hortons locations.
To drive engagement over the Father’s Day weekend, IGP has also partnered with Dave & Buster’s at its Mumbai and Bengaluru outlets. As part of the partnership, visitors will receive surprise gifts and exclusive offers.
Commenting on the campaign, Tarun Joshi, Founder and CEO of IGP, said the initiative was designed to create opportunities for families to celebrate meaningful relationships.
“Father’s Day is one of those occasions where emotions often run deeper than words. Through this campaign, we wanted to celebrate the unique ways fathers show their love and create opportunities for families to make meaningful memories together,” he said.
“With these collaborations, we're extending the celebration beyond gifting and creating experiences that bring families closer together and make Father's Day even more special for all,” Joshi added.
