Crunchyroll’s Anime Campaign Brings Rashmika & Tiger Home
Crunchyroll’s new campaign, starring Rashmika Mandanna and Tiger Shroff, brings anime to India in Hindi, Tamil, and Telugu.
Anureet Kaur
Crunchyroll’s Next Chapter: Anime for Every Indian
Crunchyroll has launched the next phase of its brand campaign in India, starring anime superfans Rashmika Mandanna and Tiger Shroff2. The campaign highlights Crunchyroll’s commitment to making anime accessible, localized and affordable for Indian fans.
Localized Anime, Global Quality
The campaign’s centerpiece is two playful ad films. Rashmika’s anime alter ego rides a flying cat in Japan, then suddenly finds herself in a romantic Hindi film setting. Tiger’s anime avatar battles samurai, only for the villain to start speaking Tamil! Both stories humorously reveal the joy of discovering anime dubbed in Indian languages—thanks to Crunchyroll’s language settings.
Akshat Sahu, Senior Director of Marketing - APAC, Crunchyroll, says, “We’re building on last year’s journey by spotlighting the delight of anime in Hindi, Tamil, and Telugu, plus other subscriber benefits. The new films are humorous, relatable, and offer strong value for fans.”
Affordable, Ad-Free Entertainment
Crunchyroll’s offering now includes:
- Over 800 anime titles
- Hindi, Tamil, and Telugu dubs
- Same-day episode releases as Japan
- Completely ad-free viewing
- All for just ₹79/month
Four digital shorts further showcase these benefits, making Crunchyroll appealing for both new and seasoned anime fans.
National Rollout and Creative Excellence
The campaign, created by Tilt Brand Solutions, features stunning anime sequences from top Japanese studios Drive Inc. and ARECT Inc. It will roll out across digital, OOH, theatres, and social media, reinforcing Crunchyroll’s promise to deliver iconic anime at an accessible price.
