Ranbir Kapoor Becomes ‘Vibologist’ in Ledure Lighting’s New “Lights Change, Toh Vibe Change” Campaign

Ledure Lightings Limited has launched a new television commercial featuring actor Ranbir Kapoor as the brand ambassador, introducing a campaign that attempts to reposition lighting as a central element of interior design rather than a functional afterthought.

Built around the message “Lights Change, Toh Vibe Change,” the campaign focuses on a consumer insight that many homeowners invest heavily in décor, furniture, and interior styling but often overlook lighting — the element that ultimately shapes how a space feels.

The film introduces Kapoor as “The Vibologist,” a quirky character who claims to sense the emotions of inanimate objects. In the narrative, he enters different homes and living spaces where poor lighting has created gloomy corners, harsh shadows, or flat ambience. By diagnosing these “vibe problems,” he highlights how the wrong lighting can affect the mood of a room and the people living in it. The solution in each scenario is a shift to Ledure lighting, which transforms the atmosphere instantly.

The brand is using humour and dramatization to turn a technical home-improvement topic into a more culturally relatable conversation about mood, aesthetics, and everyday living.

According to Ankit Gupta, Director of Ledure Lightings Limited, the campaign reflects a strategic shift in how the company communicates with consumers.

“Lighting plays a crucial role in giving a space the right character and identity it truly owns, however, this remains the most ignored part while planning a home or any commercial space,” Gupta said.

He added that before the rapid development of modern LED technology, lighting options were largely limited to incandescent lamps and Compact Fluorescent Lamps (CFL), which restricted design flexibility. The evolution of LED lighting, he suggested, has opened the door for more experimentation in how spaces are illuminated.

The campaign therefore attempts to move the brand narrative beyond product features toward how lighting affects the emotional and visual experience of a space.

The television commercial showcases several everyday scenarios across living rooms, bedrooms, bathrooms, and lounge spaces. In each setting, the wrong lighting creates an uncomfortable or uninspiring atmosphere. Once replaced with Ledure’s lighting solutions — including accent lights, profile lights, and mood-based installations — the spaces visually transform.

Ledure’s product lineup focuses on LED-based lighting systems designed for energy efficiency, modern aesthetics, and easier installation, positioning the brand within the growing demand for design-led lighting solutions in Indian homes.

For the lighting industry, the campaign reflects a broader marketing shift where brands are increasingly framing home improvement products through lifestyle narratives rather than technical specifications. Much like furniture, décor, or smart home technology, lighting is now being presented as an essential element in defining ambience and personal style.

For consumers, the messaging also taps into a growing interest in interior aesthetics driven by social media, home renovation content, and design-focused lifestyle trends.

The company says it will continue to expand awareness initiatives, industry collaborations, and product visibility as it looks to strengthen its presence in India’s evolving lighting market.

With the campaign, Ledure appears to be positioning itself not just as a lighting manufacturer but as a brand that aims to shape how consumers think about the role of lighting in everyday environments.