Ranveer Singh acquired a stake in boAt through 'Lost in Nirvana' campaign

Ranveer Singh's vibrant energy and musical zeal align seamlessly with boAt's core values, as affirmed by Aman Gupta, co-founder and CMO of boAt. This strategic collaboration sees Ranveer not only as an investor but also as the face of boAt's audio revolution. Gupta emphasizes the resonance of Ranveer's strategic involvement with boAt's mission to redefine the auditory landscape in India, fostering a community fueled by passion and innovation.

Expressing his enthusiasm, Ranveer Singh underscores boAt's commitment to superior sound quality and its profound connection with the youth. His investment signifies more than a financial decision; it's a joint venture to spearhead a revolution in audio experiences, amplifying the sound of India.

This partnership heralds a new epoch, firmly establishing boAt as a brand that embraces technology and champions youth culture and audacious aspirations. The collaboration paves the way for Ranveer's integral role in boAt's upcoming 'Nirvana series' campaign.

The comprehensive 360-degree campaign, crafted in collaboration with the creative agency Talented, immerses audiences in the euphoric soundscape of boAt's Nirvana range. Ranveer takes center stage in a never-before-seen avatar, guiding viewers on a sonic odyssey through the 'Lost in Nirvana' campaign. Ad films unfold the unique features of the Nirvana range, boasting 120 hours of battery life, boAt's signature sound, and cutting-edge active noise-canceling technology.

Together, Ranveer Singh and boAt endeavor to elevate the audio experience, setting the stage for a revolutionary campaign that invites audiences to embark on a journey of auditory bliss with the Nirvana series.