FSSAI Seeks Explanation From Blinkit Over Poor-Quality Egg Complaints
FSSAI has reportedly asked Blinkit to explain consumer complaints regarding poor-quality eggs sold through its platform.
SociapaHQ
Food Safety and Standards Authority of India (FSSAI) has reportedly asked Blinkit to explain multiple consumer complaints related to the quality of eggs sold on its platform.
According to sources, the regulator has taken suo motu cognisance of complaints shared on social media, where several customers alleged that eggs delivered through Blinkit had a foul smell and an unusual rubber-like texture.
According to a report by the NDTV, the FSSAI has reportedly sent a communication to Blink Commerce Pvt Ltd seeking a detailed action taken report (ATR) within one week regarding the complaints.
Also Read: Blinkit’s Viral ‘Scream Challenge’ Turns Ice Cream Discounts Into Internet Trend
Food Safety Under Scrutiny:
Sources said the regulator considers e-commerce and quick-commerce platforms responsible for ensuring the quality and safety of products sold through their services.
The development comes at a time when online grocery and quick-commerce platforms are witnessing rapid growth across India, increasing regulatory attention around food quality standards and consumer safety.
In an advisory issued on December 3, 2024, the FSSAI had highlighted the need for stricter compliance among e-commerce food business operators to ensure the authenticity, safety and quality of food products sold online.
“Considering the growth of e-commerce in the Food Sector, compliance by e-commerce food business operators becomes crucial for ensuring the safety, quality, and authenticity of food products being sold online,” the advisory had stated.
The regulator had also clarified that any product claims displayed on digital platforms must match the information mentioned on the physical product labels.
Also Read: Paytm Launches ‘Pocket Money’ Feature For Teenagers Using UPI
Quick Commerce Faces Scrutiny:
According to the advisory, e-commerce food business operators are required to maintain mechanisms ensuring products listed on their platforms comply with the Food Safety and Standards (Labelling and Display) Regulations, 2020.
The regulator further said platforms should not permit sellers to operate without displaying valid FSSAI licence or registration details.
The incident reflects increasing scrutiny of India’s fast-growing quick-commerce ecosystem, particularly around issues involving food freshness, quality assurance and accountability within high-speed delivery operations.
For consumers, the complaints highlight broader concerns about ordering perishable grocery items such as eggs, dairy products and fresh produce through app-based delivery platforms.
For the quick-commerce industry, the case underscores the operational challenge of maintaining consistent quality standards while managing large supplier networks and rapid delivery timelines across multiple cities.
