Parle-G’s ‘G Maane Genius’ Campaign Celebrates Happiness Through Helping Others
Parle-G has launched a new chapter of its ‘G Maane Genius’ campaign, featuring three films that celebrate empathy, selflessness and the joy of creating happiness for others.
SociapaHQ
Parle-G's new chapter of 'G Maane Genius' campaign 'celebrates people who love to make others happy'
The campaign is based on the theme “Genius Wahi Jo Auron Ki Khushi Mein Paye Apni Khushi” and includes three films- School Drop, Family Tree and Asura – each of which explores different aspects of empathy, selflessness and human connection.
School Drop is about a young boy putting another person’s needs before his own and Family Tree is about keeping family memories and relationships alive, the company says. Asura is a story of love and understanding.
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Check out the campaign here:
Celebrating Kindness:
Commenting on the campaign, Mayank Shah, Vice President, Parle Products, said, “For decades, Parle-G has celebrated a definition of genius that goes beyond conventional measures of success. With this latest chapter of ‘G Maane Genius’, we wanted to spotlight a quality that is often overlooked today, the ability to create happiness for others.”
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He added, “The stories of School Drop, Family Tree, and Asura remind us that some of life's most meaningful moments are shaped by empathy, thoughtfulness, and selfless actions. As a brand that has been part of Indian households for generations, we believe it is important to celebrate these everyday acts of goodness and inspire a broader conversation around what truly deserves recognition in our society. In our view, the people who enrich the lives of others are the real geniuses among us.”
The latest phase of the Parle-G campaign seeks to redefine the word genius by highlighting everyday acts of kindness, compassion and generosity that make a positive difference to the lives of others.
