Uber Rolls Out OOH Campaign to Boost Auto Services in Bengaluru, Pune
Uber has launched a large-scale outdoor campaign across Bengaluru and Pune to strengthen awareness of its Auto services and reinforce its position as a broader mobility platform.
SociapaHQ
Uber has launched a large-scale out-of-home (OOH) campaign across Bengaluru and Pune to increase the visibility of its Auto services, as the mobility platform looks to expand its identity beyond cab rides.
The campaign was rolled out in transit-heavy locations in the two cities across over 1.7 lakh sq ft of outdoor media, executed by Say It Loud Media.
The campaign is based on the insight that commuters make last-mile travel choices while switching between modes of transport and is focused on contextual placements rather than on wide reach. Bus queue shelters near metro stations, bus interchanges, commercial hubs, retail hubs and busy arterial roads have been reimagined as touchpoints to encourage commuters to choose Uber Auto for their onwards journey.
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OOH Strategy:
The campaign is focused around metro stations, universities, coaching centres and commercial hubs to influence consumers at the moment they are deciding how to complete their trip.
Uber’s creative showcases its Auto service through relatable visuals of typical city commutes, emphasising its role as a convenient and accessible transportation choice. The move is also intended to transform Uber from a ride-hailing app into a full-fledged urban mobility platform.
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Say It Loud Media said the campaign used AI-driven planning, data-led site selection, creative adaptation and on-ground execution to maximise impact across key commuter corridors.
By connecting out-of-home ads with commuter habits and transit flows, the campaign demonstrates how contextual OOH can help shape travel choice and build awareness of Uber’s growing mobility portfolio.
