The Body Shop India’s “More Love for Less” Democratizes Ethical Beauty
The Body Shop India unveils its “More Love for Less” pricing strategy, making ethical, cruelty-free products more accessible through disruptive pricing across 12 key categories.
Prakhar
The Body Shop India has launched “More Love for Less,” a disruptive pricing strategy designed to democratise its ethical, cruelty-free beauty products. By introducing new, lower entry-price points on 12 of its most-loved formats, the brand aims to make sustainable, high-quality skincare and makeup accessible to a broader spectrum of consumers.
Rethinking Ethical Beauty Accessibility
For over two decades, The Body Shop has championed fair-trade ingredients and animal-friendly practices. However, rising costs posed barriers for price-sensitive shoppers. The “More Love for Less” campaign slashes price points on best-sellers, body butters, hand creams, and shampoos, without compromising on ingredient integrity or brand values.
Creative Campaign Rollout
Shot through vibrant, diverse visuals, the campaign features customers from all age groups unboxing their favourite products and expressing delight at the new pricing. Echoing the central theme, the tagline, “Same Ethics, Better Prices”, reinforces the message that ethical beauty should never be a luxury.
Digital-First Amplification
The Body Shop India has spearheaded a “Love It Loud” digital drive: TikTok challenges where fans showcase their top picks under ₹299, Instagram Live tutorials using newly priced palettes, and an interactive “Love Meter” on the website that unlocks surprise flash deals based on user sharing.
CEO’s Vision and Retail Strategy
Rahul Shanker, Group CEO of Quest Retail, highlights the long-term nature of this strategy, grounded in consumer insights and brand values. The new prices will roll out across online, standalone stores, and department-store counters, ensuring omnichannel consistency and maximum reach.
Consumer and Industry Impact
Early feedback indicates increased footfall and a 25% lift in basket size within the first week. Competitors may now evaluate their pricing structures, potentially ushering in an era of more affordable, ethical beauty options across the market.
Final Thoughts
The Body Shop India’s “More Love for Less” campaign marks a watershed moment for accessible, conscious beauty. By realigning prices without sacrificing ethics or quality, the brand reaffirms its commitment to inclusive sustainability, showing that love for the planet and the pocket can go hand in hand.
