Sunpure Marks 30 Years With New Brand Campaign, Launches Canola Oil
Sunpure celebrates 30 years with a new brand campaign featuring Kiccha Sudeep and Priyamani, while launching Champion Refined Canola Oil.
SociapaHQ
MK Agrotech, the company of Masoom Group has launched a new brand campaign for its flagship edible oil brand Sunpure. The campaign celebrates 30 years of serving Indian households and also introduces a new premium cooking oil, Sunpure Champion Refined Canola Oil.
The campaign, featuring actor Kiccha Sudeep and actress Priyamani, is based on Sunpure Refined Sunflower Oil, which is claimed to be India’s only physically refined sunflower oil by the company.
The campaign, with the tagline “Sunpure Ellide, Santhosha Allide” (Where there is Sunpure, There is Happiness) pays homage to the brand’s longstanding association with families across southern and western India. The television commercial uses a nostalgic jingle and family-oriented storytelling to highlight moments of togetherness around the dining table, reinforcing the brand’s commitment to purity, quality and consistency.
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Portfolio Expansion:
Sunpure said its Refined Sunflower Oil has been a household name for three decades in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha.
The company has also expanded its product portfolio with the launch of Sunpure Champion Refined Canola Oil, targeted at the health conscious consumer. The new oil is rich in monounsaturated fatty acids (MUFA) and Omega-3 and has been developed with neutral taste suitable for Indian cooking.
On the campaign, Mannan Khan, Director, Masoom Group said, “This initiative is an important milestone in the brand’s journey.
"This year marks a significant milestone in Sunpure's journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign celebrates the enduring relationship we have built with consumers through values of purity, quality, care and togetherness," he said.
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Campaign Rollout:
Farrah Khan, Director, Masoom Group, said the campaign's jingle and tagline form the emotional core of the film.
"'Sunpure Ellide, Santhosha Allide' celebrates the happiness that good food and togetherness bring into every home. Through Kiccha Sudeep and Priyamani, we wanted audiences to smile, reminisce and instantly relate to the story because that's what Sunpure has represented for millions of families over the years," she said.
The campaign will roll out from July across television, cinemas, digital and social media platforms, supported by print, radio, outdoor advertising and in-store branding across key markets.
