Flipkart Minutes: Bhujia, Gold Coins & India’s Wildest Orders

To celebrate its first anniversary in India, Flipkart Minutes—the quick commerce arm of Flipkart—has released its annual report titled “Minutes That Move India”. The report unveils a fascinating and quirky snapshot of consumer behaviour, highlighting some of the most unexpected orders placed over the past year. The results range from mundane essentials to surreal indulgences that showcase the eccentricity and diversity of India’s quick-shopping habits.

When Essentials Meet Extravagance

India’s most ordered item? Surprisingly, onions, topping over one million orders. Meanwhile, the nation ordered enough milk to fill six Olympic-sized pools and bananas in quantities that could power an army of “Minions”—a humorous indicator of scale.

Sweet tooths couldn’t resist either—12 million scoops of ice cream were ordered through the platform. Maggi lovers? Four packets were ordered every single minute. Personal care and tech accessories also gained traction, with demand for face washes, lotions, chargers, and earphones growing significantly.

From 365 Days to 886 Orders

If consistency is key, one consumer epitomised dedication—placing a staggering 886 orders in 365 days, averaging more than 2.4 orders per day. Another customer made the costliest single order, totaling ₹1.85 lakh—though contents remain a mystery.

Perhaps the most incredible feat? A lightning-fast delivery of 3 minutes 21 seconds in Bengaluru, setting a new benchmark for speed in quick commerce.

Only in India: Bhujia, Mouth Freshener & Gold

In a truly peculiar twist, one order blended snacking with extravagance: aloo bhujia, a mouth freshener, and—wait for it—two gold coins. This whimsically bizarre combination tops the chart for oddest orders, underlining how instant delivery platforms bring all classes of surprises to doorsteps.

Shopping Behavior by Hour and City

Flipkart Minutes’ report also highlights intriguing patterns:

• Daily Trends: Morning (7–8 AM) is peak time for essentials, while evenings see a spike in desserts and snacks.

• Late-night Quirks: Delhi saw a 2:58 AM ice cream order, and “breakup survival kits” (ice cream, chips, tissues) were reordered over 100 times.

• Regional Highlights:

  • Lucknow & Jaipur: Fastest average deliveries.

  • Kolkata: Leader in dessert orders—chocolates, cookies, and ice creams.

  • Guwahati: Focused on beauty and personal care.

  • Mumbai: Pet food hotspots.

  • Bengaluru: Gadget central—audio gear and wearables dominated late-night carts.

Festive Frenzy & Seasonal Cravings

Special occasions triggered explosive cart growth:

• Valentine’s Day: Chocolate orders surged 4x.

• Diwali: Demand spiked for diyas, fairy lights, rangoli.

• New Year’s Eve: Chips and namkeen were go-to snacks.

• Mother’s/Father’s Day: Greeting cards grew 60x, photo frames 28x, and wallet-belt combos 7.5x.

Monsoon brought a flood of supplies—umbrellas, raincoats, insect killers, power banks, and torches. Nearly 20% of June orders included rain-related items, with 90% of monsoon inventory sold in that month alone. Meanwhile, summer cravings for curd, aerated drinks, ice cream, buttermilk, and fruit juices peaked between 1–3 PM in cities like Bengaluru, Delhi, and Mumbai.

This report underscores how deepening smartphone penetration and increased purchasing power have turned even unlikely demographics into engaged consumers in India’s booming quick-commerce ecosystem—valued at ₹64,000 crore with a CAGR of 142% from FY22 to FY25.

In Conclusion

Flipkart Minutes’ “Minutes That Move India” unveils a fascinating mosaic of real-time consumer behaviour—from the essential to the eccentric. It highlights rapid delivery, creative purchases, and regional trends. Ultimately, it portrays a bold, digitised India where instant gratification and unpredictability are just a tap away.