Symphony Launches Geysers with Hard Water Solution

Symphony, a brand synonymous with cooling solutions, has taken a significant step into the geyser market. The company has launched a new range of geysers that promise to revolutionize the way we experience hot water at home.

A key feature of these geysers is the 9-layer Puro Pod Technology. This innovative technology is designed to transform hard water into soft water, mitigating the negative effects of hard water on hair and skin. Hard water can often lead to hair fall, dry skin, and other issues.

Anuj Arora, Global CMO of Symphony, expressed excitement about the launch, highlighting the differentiated product benefit and the sleek, modern design of the geysers. He emphasized the company's commitment to delivering superior products that cater to the needs of modern Indian households.

Dhaval Jadwani-COO of The Womb, the agency behind the campaign, revealed the strategic thinking behind the launch. The agency recognized the prevalence of hair loss among individuals of all ages and identified hard water as a contributing factor. By addressing this issue, Symphony's geysers offer a solution that resonates with a wide audience.

The new Symphony geyser range is available in three sizes (25L, 15L, and 10L) and three variants. These geysers are now available for purchase at various retail outlets and online platforms.