Bingo! Mad Angles Launches ‘Har Mad Problem Ka Mad Solution’ Campaign
Bingo! Mad Angles launches ‘Har Mad Problem Ka Mad Solution’ campaign with Tonic Worldwide, using humour to tackle everyday arguments.
SociapaHQ
Bingo! Mad Angles, an ITC-owned snack brand, has launched a new campaign, ‘Har Mad Problem Ka Mad Solution’, created by Tonic Worldwide, which uses humour to position the snack as an unlikely solution to everyday arguments.
The campaign film is all about Mr. Grump, an oddball who won't see anyone else's point of view. The scene takes a humorous turn when he takes a bite out of Mad Angles and responds with a “Mmmmm”, which is taken as agreement by those around him.
The crunch of the snack is a fun way to punctuate arguments in the film, which takes place in familiar moments of conflict.
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Check out the video here:
Youthful Brand Play:
The campaign uses the Bingo! Mad Angles irreverent, youth-oriented tone of voice by creating exaggerated characters and everyday situations to build the personality of the brand.
The campaign will be live across Bingo!’s digital and social media platforms with meme-led content and engagement-driven social activations to get consumers talking as part of the rollout.
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Bingo! Mad Angles wants to make the simple act of snacking a funny solution to everyday disagreements while boosting its presence across digital and social channels with ‘Har Mad Problem Ka Mad Solution’.
