Pepe Jeans London Launches Onam Campaign Across Kerala
Pepe Jeans launches an Onam campaign across Kerala with outdoor, CRM and influencer activations to drive festive retail engagement.
SociapaHQ
Pepe Jeans London has initiated a dedicated Onam campaign in Kerala, leveraging outdoor advertising, targeted customer communication and regional influencer partnerships to fuel its retail footprint in the festive shopping season.
The campaign marries Kerala’s cultural character and Pepe Jeans’ contemporary fashion identity, with local settings and cultural cues along with modern denim-led looks. Creative features included relaxed silhouettes, versatile shirts and everyday denim for the modern festive wardrobe.
Also Read: Bumble Drops ‘Women Message First’ Rule, Gives Both Matches Option to Initiate Chats
The campaign will be launched in eight cities in Kerala namely Ernakulam, Kollam, Thrissur, Kozhikode, Thiruvananthapuram, Kannur, Pathanamthitta and Kottayam with 13 outdoor sites at strategic locations.
The outdoor campaign aims to build visibility across key consumer touchpoints during the Onam shopping period, encouraging consumers to explore the latest collections of Pepe Jeans at stores.
Regional Influencer Push:
Along with the outdoor campaign, Pepe Jeans is also running a targeted CRM campaign over WhatsApp and SMS, reaching out to its customer database in Kerala with personalised festive messaging to encourage engagement and drive store visits.
The brand has also collaborated with two influencers in Kerala to create relevant content for the region. The collaborations are meant to give the campaign a local voice and engage younger consumers thru digital storytelling.
Also Read: Bingo! Mad Angles Launches ‘Har Mad Problem Ka Mad Solution’ Campaign
“The campaign was planned to reflect the spirit of Onam but also to be in line with the brand’s identity and the current denim aesthetic,” said Rakesh Jallipally, CEO, Pepe Jeans London (India).
He further added that Kerala has a unique cultural character and a fashion-conscious consumer who values individuality and effortless style, making the region an important market for the brand’s festive engagement.
Pepe Jeans’ integrated campaign across outdoor, CRM and influencer marketing, aims to build stronger connections in the regions and drive consumers to stores to experience the latest collection this Onam season.
