Prashant Kohli Joins Agilitas as Brand Director to Lead Lotto’s Growth in India

Sportswear company Agilitas has appointed Prashant Kohli as Brand Director, where he will lead efforts to strengthen the brand presence of Lotto in the Indian market. The move comes as Agilitas continues to expand its ambitions in the country’s growing sportswear segment and aims to position Lotto as a culturally relevant sports-inspired brand.

Sharing the update publicly, Kohli reflected on his transition from agency leadership to an in-house brand role. “After 15 years of coaching brands from the sidelines, it’s time to step onto the court and play my heart out,” he wrote, adding that he looks forward to shaping Lotto into “a sports inspired cultural icon.”

In his new role, Kohli will be responsible for developing Lotto’s brand strategy and strengthening its cultural positioning in India. The task goes beyond conventional marketing. For sportswear brands today, building relevance often involves connecting with youth culture, sports communities, and lifestyle trends, while competing with both global and homegrown players in a crowded category.

Kohli joins Agilitas with more than a decade of experience across marketing, brand strategy, and digital transformation. Before this move, he served as National Head – Digital Excellence (Creative, Tech, Content) at Leo Burnett India, where he worked on advancing digital and creative capabilities across the agency’s network.

Prior to that, he held senior marketing leadership roles at Wiggles.in, including Chief Marketing Officer and Vice President – Brand Strategy. In those positions, he focused on brand development, strategic partnerships, and marketing initiatives designed to accelerate growth in the digital-first consumer space.

Earlier in his career, Kohli spent several years at The Glitch, where he served as Vice President – Strategy and Senior Director – Strategy & Planning. During his time there, he worked on brand and digital strategy for multiple clients, gaining experience across campaign planning, consumer insights, and digital storytelling.

His move from agency leadership to an in-house brand role reflects a broader trend in the marketing industry, where strategists and creative leaders are increasingly shifting to brand-side positions. For companies, hiring agency veterans can bring a mix of strategic thinking, creative execution, and experience working across diverse categories.

For Agilitas, strengthening Lotto’s identity in India is a significant opportunity. The sportswear market in the country has been expanding steadily, driven by rising interest in fitness, sports culture, and athleisure fashion. Global brands dominate the category, but there is growing room for differentiated positioning that blends performance with lifestyle appeal.

Building such positioning requires more than product launches or retail expansion. Brands increasingly rely on cultural narratives, athlete associations, community engagement, and digital storytelling to remain relevant among younger audiences.

Kohli’s appointment signals Agilitas’ intention to invest in that direction. By bringing in a marketing leader with experience across strategy, digital transformation, and brand storytelling, the company appears to be focusing on long-term brand building rather than short-term promotional marketing.

As Agilitas works to grow Lotto’s presence in India, Kohli’s role will likely involve shaping how the brand connects with consumers across sports, lifestyle, and culture—areas that are becoming central to the way modern sportswear brands compete.