Karan Johar Named Brand Ambassador for Stoa Paris
Stoa Paris appoints Karan Johar as brand ambassador to strengthen its premium home fashion positioning in India.
SociapaHQ
Encompass Design India Limited, the owner of premium home fashion brand Stoa Paris, has signed filmmaker and style icon Karan Johar as its brand ambassador.
The partnership seeks to strengthen Stoa Paris’ position in the premium home décor space, blending Johar’s fashion sensibilities and design flair with the brand’s focus on contemporary, expressive living spaces.
Stoa Paris said the association is happening at a time when Indian consumers are increasingly looking for personalised homes that reflect their identity, lifestyle and design preferences. The brand aims to deliver bold, design-led home fashion products that combine craftsmanship, style and functionality.
Also Read: OnePlus Responds to India Exit Rumours With New Social Media Campaign
Design Partnership:
Speaking about the association, Sonia Nigam, Business Head – Home Furnishing, Encompass Design India Limited said, “Johar’s creative perspective and influence resonate with Stoa Paris’ vision of creating a premium home fashion brand for a younger, affluent consumer base.
The collaboration will help strengthen the brand’s premium positioning and support its ambition to redefine the home fashion category in India, she said.
Talking about the collaboration, Karan Johar said, “Homes are a reflection of personal identity and design is not just about looks but about the feelings and stories spaces evoke.
Also Read: Bajaj Auto Launches ‘My Pulsar Story’ Campaign to Celebrate 25 Years of Pulsar
“The bold, fashion-forward designs and everyday luxury of Stoa Paris create a style and creativity that I share,” he said.
With this partnership, Stoa Paris aims to encourage consumers to view their home as an extension of their personal style while growing in the booming market of premium home décor.
