Laqshya Media Appoints Bharat Bhushan Kedia as National Head of Planning & Buying
Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President and National Head of Planning & Buying to strengthen its nationwide planning and buying operations.
SociapaHQ
Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President and National Head of Planning & Buying with effect from immediate, as the out-of-home (OOH) advertising company strengthens its planning and buying capabilities across India.
Kedia will be based in the company’s Mumbai headquarters and will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd. He will be responsible for planning and buying operations across the markets, with a focus on improving strategic planning, buying efficiencies and coordinated execution across the group’s portfolio.
The appointment comes as Kedia returns to the organisation after a short break earlier this year for health and personal reasons. The new position means that his responsibilities will be extended at the national level.
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Leadership Strengthening:
Kedia has 18+ years experience in media sales, client management and out of home advertising. During his last tenure at Laqshya Media Group as Senior Vice President, he was responsible for key advertiser relations and driving business growth across South India.
Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd. commenting on the appointment said that Kedia's vast experience in client servicing and media operations will add to the company's planning and buying capabilities at a time when integrated media strategies are gaining importance.
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My focus will be on evolving planning and buying practices in line with changes in the media and OOH landscape, especially through the growing use of data, technology and strategic insights to deliver better outcomes for clients', said Kedia.
The appointment comes as Laqshya Media Group continues to establish leadership in its core business functions while expanding its integrated advertising solutions for national and regional brands.
