Mamaearth Appoints Sreeleela as Brand Ambassador for Rosemary Anti-Hair Fall Shampoo

Mamaearth has unveiled a new campaign for its Rosemary Anti-Hair Fall Shampoo, onboarding South Indian and Bollywood actress Sreeleela as the brand ambassador for its hair care range. The move signals a strategic push to strengthen Mamaearth’s connection with younger consumers, particularly Gen Z, through a face that reflects relatability, authenticity, and a growing cultural presence.

The association marks an important moment for both the brand and the actor. Sreeleela, whose career has seen rapid growth across regional cinema and Bollywood, is known for her natural appeal and inclination toward wellness-led choices. This aligns closely with Mamaearth’s positioning as a purpose-driven brand focused on toxin-free, ingredient-led personal care products.

The campaign film is set against the backdrop of a packed cricket stadium and unfolds through a light-hearted, slice-of-life narrative. It features Sreeleela alongside actor and dancer Shantanu Maheshwari in a playful moment captured on the stadium’s Kiss Cam. As the two share a close moment, the mood shifts when Shantanu runs his fingers through her hair and a few strands come loose. The moment is instantly magnified on the big screen, drawing a crowd reaction and turning a private interaction into a very public one.

Rather than over-dramatising the situation, the film uses the moment to introduce Mamaearth’s Rosemary Anti-Hair Fall Shampoo. The product is positioned as a solution designed to help reduce hair fall and strengthen hair, powered by ingredients such as rosemary and methi dana. The narrative then moves forward to a confident resolution, with Sreeleela returning to the stadium with visibly healthier and fuller-looking hair, reclaiming the moment and closing the story on a self-assured note.

Speaking about the campaign, Sreeleela said, “I’m excited to be a part of this campaign as it brings together a fun, relatable story that reflects real, everyday moments. The film addresses concerns like hair fall in a light and honest way, without exaggeration. What truly draws me to Mamaearth is the brand’s philosophy of using thoughtfully chosen, natural ingredients backed by proven efficacy. Being associated with a brand that addresses real consumer needs with effective, ingredient-led solutions makes this campaign feel authentic and meaningful to me.”

From the brand’s perspective, the campaign is designed to normalise conversations around hair fall without sensationalising the concern. Snigdha Anand, SVP & Brand Head – Marketing at Mamaearth, said the intent was to tell a story that feels familiar and easy to recognise. She noted that placing hair fall in a moment of closeness and public visibility allows the narrative to stay honest, while clearly establishing the product’s role. Anand added that welcoming Sreeleela as the new face of Mamaearth’s hair care category is a strategic step in building relevance with a younger, evolving consumer base.

The campaign has been rolled out across digital and social platforms, using relatable storytelling to bring ingredient-led hair care into everyday conversations. With Sreeleela fronting the narrative, Mamaearth continues to position its hair care range around confidence, real-life concerns, and solutions rooted in nature and efficacy.