G-Shock and Vicky Kaushal Inspire Youth to “Rise Above”

G-Shock Teams Up with Vicky Kaushal for “Rise Above” Campaign, Celebrating Youth Resilience

G-Shock, the iconic watch brand from Casio, has launched its latest campaign, “Rise Above,” with Bollywood star Vicky Kaushal at the forefront. This bold new campaign is more than just a showcase of tough, stylish watches—it’s a celebration of the inner resilience, creativity, and individuality that define India’s new generation.

A Campaign for Today’s Youth

The “Rise Above” campaign puts the spotlight on Gen Z and young millennials, a group facing constant expectations, setbacks and the pressure to conform. Instead of focusing only on physical toughness, G-Shock is championing a more personal kind of resilience—the courage to stay true to oneself and push forward, no matter the obstacles.

Vicky Kaushal known for his powerful performances and relatable persona is the perfect face for this message. His journey in cinema, marked by breaking barriers and venturing into new territory, mirrors the G-Shock spirit: bold, unyielding and always authentic.

Iconic Watches, Timeless Message

At the heart of the campaign are G-Shock’s legendary models, including:

• DW-5000R: A tribute to the very first G-Shock, reimagined for today’s trendsetters. Its square face and rugged resin build make it a favorite for those who live by their own code.
• GA-2100, DW-5600, GA-110: Each model showcases G-Shock’s signature toughness, innovative design and street-ready style. These watches are more than accessories—they’re wearable symbols of resilience and self-expression.

Takuto Kimura, Managing Director of Casio India, shared

“This campaign reflects how today's youth are rewriting what it means to be tough with authenticity, boldness, and style. We are elated to have powerhouse Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.”

Vicky Kaushal: The Perfect Fit

Vicky Kaushal’s own words capture the heart of the campaign:

“G-Shock has epitomized toughness and style for over four decades, and I deeply resonate with its core values. The brand’s commitment to pushing boundaries and its unyielding spirit align perfectly with my philosophy. As an actor, my journey revolves around pushing boundaries and venturing into uncharted territories. This partnership is a natural fit, and I look forward to embarking on this exciting journey with the brand G-Shock.”

His go-getter attitude, high performance, and refusal to give up make him a role model for young Indians and a natural ambassador for G-Shock’s ethos of “Absolute Toughness.”

More Than Just a Watch: A Lifestyle Statement

G-Shock watches are crafted using advanced Japanese technology and high-quality materials like resin and metal. They’re built to withstand shocks, rough use and the demands of active lifestyles. With oversized, easy-to-read faces and features like stopwatches, world-time displays and sensors, G-Shock is a favorite among athletes, fashion enthusiasts and anyone who values durability and design.

But G-Shock’s appeal goes beyond ruggedness. The brand has become a symbol of youth culture, adventure, and individuality—qualities that resonate deeply with today’s generation.

Connecting With India’s Youth

With Vicky Kaushal as brand ambassador, G-Shock aims to strengthen its bond with India’s youth and expand its reach across the country. The “Rise Above” campaign with its message of resilience and authenticity, is set to inspire a generation to embrace their uniqueness and rise above life’s challenges.

G-Shock’s “Rise Above” campaign with Vicky Kaushal is more than an ad—it’s a rallying cry for India’s youth to be bold, stay resilient, and never stop pushing boundaries. As the brand continues to innovate and inspire, G-Shock remains the ultimate symbol of toughness, style, and self-expression.