Usha International extends Mumbai Indians partnership for second consecutive year

Usha International has announced its continuation of the partnership with the Mumbai Indians women's team for the second consecutive year. Komal Mehra, Head of Sports Initiatives at Usha International, expressed enthusiasm about the inspiring visibility and energy generated by the league's inaugural season. The collaboration with the Mumbai Indians aligns with Usha's commitment to promoting health, active living, and joy through sports. The partnership aims to contribute to the development of women's sports in India by showcasing the aspirational value of being a sportswoman, reflecting Usha's dedication to inclusivity and sports for all.

The Mumbai Indians spokesperson emphasized the strength of the decade-long collaboration with Usha International, highlighting the seamless synergies between the two brands. The continued success and growth of this partnership are celebrated, marking a testament to the shared evolution and values of both entities.

Usha International has been actively supporting and promoting inclusive sporting initiatives across the country. Their involvement spans various sports, including Ultimate Flying Disc, Football, Ladies Amateur and Junior Golf, Cricket for the deaf, and Sports for the visually challenged such as athletics, kabaddi, judo, and powerlifting. Additionally, Usha is deeply committed to reviving long-forgotten sports and supporting indigenous Indian regional sports, such as Kalaripayattu, Mallakhamb, Siat Khnam, Thang-Ta, Turai Kabaddi, Saz-Loung, Mardani Khel, Satoliya, Yoga, and Silambam.