Licious Celebrates Unsung Heroes: Honoring Long-Term Delivery Executives
Licious celebrates its unsung delivery heroes in a heartwarming Christmas campaign, spotlighting their dedication and showcasing the brand’s commitment to its people.
This Christmas, Licious, India's top direct-to-consumer brand for meat and seafood, turned the spotlight on its dedicated delivery executives who form the backbone of its seamless customer experience. Through a heartfelt social media video, the brand celebrated these individuals who have served with unwavering commitment, bringing fresh joy to millions of customers’ homes.
The video captured the voices of long-serving delivery executives, who shared their pride in being part of the Licious family. Their testimonials offered a glimpse into their commitment to timely, high-quality deliveries and their passion for making every customer interaction memorable. From heartfelt customer appreciation stories to amusing anecdotes, these delivery heroes revealed the depth of their bond with both the brand and its loyal consumers.
One executive fondly recalled how a customer once expressed gratitude for making their festival feast special, while another shared a humorous encounter that left an indelible mark on their journey.
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The tribute video had a surprise element when Abhay Hanjura and Vivek Gupta, the founders of Licious, made a heartfelt appearance. They personally thanked the delivery executives, presenting them with thoughtful gift hampers to acknowledge their hard work and dedication. This gesture exemplified Licious’s core philosophy of valuing its people and recognizing the pivotal role they play in the company’s success.
This initiative reflects Licious’s commitment to building a culture where its workforce feels appreciated and respected. The company emphasized how delivery executives are essential to maintaining its promise of quality and reliability. The Christmas campaign not only celebrated their contributions but also reinforced the importance of people in creating lasting customer trust.
With 1.2 million customers served monthly, Licious’s delivery network is critical to its operations. Its flagship loyalty program, Infiniti, boasts an impressive 2 lakh weekly active subscribers, contributing a significant 58% to the company’s monthly revenue. These numbers highlight the symbiotic relationship between Licious’s delivery teams and its growing customer base.
Through this touching Christmas campaign, Licious has set a benchmark for celebrating the unsung heroes of the gig economy. By honoring their delivery executives, the brand has showcased the human element that underpins its success, ensuring that the festive season is truly special for those who make it happen.
As Licious continues to expand, this campaign underscores its commitment to excellence and its vision of fostering stronger connections within the community.