JioHotstar Opens IPL Ad Access To Small Businesses From ₹4,000
JioHotstar is opening IPL advertising access to startups, SMEs and regional brands through its self-serve platform, with campaigns starting at ₹4,000 and advanced regional targeting features.
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JioHotstar is expanding access to premium digital advertising inventory through its Self-Serve Ads platform, allowing startups, small businesses and regional brands to independently run campaigns during the Indian Premier League (IPL) and other high-traffic entertainment properties.
The move signals a shift in India’s OTT advertising ecosystem, where premium live sports inventory has traditionally remained dominated by large national advertisers operating through media agencies and high-budget commitments.
Through the self-serve platform, businesses can now launch advertising campaigns with budgets starting from ₹4,000 while accessing ad placements across live sports, entertainment, movies and regional programming.
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IPL Ad Targeting:
According to the company, advertisers from Maharashtra, Goa, Karnataka, Telangana, Tamil Nadu, West Bengal, Gujarat, Odisha, Kerala and Delhi-NCR have already used the platform to advertise during IPL broadcasts and regional content streams.
Brands currently using the platform include Oxycool, Chandukaka Saraf Jewels, Deepa Silks, Eden Realty, Air Bounce, Baby Memorial Hospital and Jas Honda.
The platform offers multiple targeting capabilities, including regional language targeting, city and pincode-level targeting, demographic and interest-based segmentation, device-specific delivery and IPL team-based targeting options.
Advertisers can also choose performance-driven pricing models such as CPC (cost per click), which the company says could help smaller businesses improve spending efficiency and campaign optimisation.
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One of the platform’s key offerings is enabling regional advertisers to align campaigns with IPL matches involving local teams, helping brands tap into high audience engagement during live sports consumption.
The expansion comes amid rising connected TV adoption and growing regional language consumption across India’s streaming ecosystem.
According to JioHotstar, the company is also studying advertiser case studies and regional campaign outcomes to better understand how digital sports advertising contributes to customer acquisition, brand visibility and consumer engagement for smaller businesses during large-scale sporting events such as the IPL.
