Gautam Gambhir Joins CoinDCX to Lead 'Learn Karo. Crypto Karo.' Campaign

CoinDCX, one of India’s leading crypto exchange platforms, has appointed Gautam Gambhir as its first brand ambassador to spearhead its newest educational initiative, the 'Learn Karo. Crypto Karo.' campaign. This campaign aims to build a confident and informed community of crypto investors by breaking down complex concepts and empowering Indians with essential knowledge before they begin investing in cryptocurrencies.

Gambhir, a renowned cricketer and a trusted figure in Indian households, is set to be the face of this campaign, representing CoinDCX’s commitment to educating and guiding users through the world of crypto investment. According to Sumit Gupta, the co-founder of CoinDCX, Gambhir was chosen not just for his fame but because his career values—like trust, grit, and a strong commitment to learning—align with CoinDCX’s mission to create a transparent, knowledge-first investing environment. "Our success is rooted in the trust of over 15 million customers who value an informed approach to investing. Gambhir embodies these ideals, making him the ideal choice to lead this campaign," Gupta explained.

CoinDCX has carefully structured this campaign as part of its long-term vision to break down misconceptions about crypto and make the industry more approachable for new investors. The 'Learn Karo. Crypto Karo.' campaign integrates educational content directly on the platform, offering users at different levels the opportunity to learn the basics, explore analysis techniques, and develop strategic trading skills. This new setup allows users to engage in learning and trading simultaneously, which CoinDCX believes will help to create a more informed crypto ecosystem in India.

For Gambhir, the partnership with CoinDCX was a natural fit. "Before making any decision, you first need confidence—and confidence comes from knowledge about the subject," he shared. "My goal through this partnership is simple: first learn, then invest. This aligns with my belief that any investment platform should prioritize learning." His message to investors is to take their time understanding crypto thoroughly so they can explore the field confidently and responsibly.

Through this initiative, CoinDCX also hopes to connect with the broader Web3 community, bringing together users, developers, and enthusiasts across India. Prashant Verma, CoinDCX’s Chief Growth and Marketing Officer, explained that many Indians are interested in crypto but hold back due to a lack of understanding. "Our research shows that people’s fear of 'messing up' often outweighs their fear of missing out on crypto opportunities," Verma said. This campaign, he believes, will help remove these barriers by positioning CoinDCX as a ‘Crypto Coach’ for the Indian market.

The campaign underscores CoinDCX’s belief that knowledge is the foundation of confidence in investing. "As crypto adoption grows in India, we’re doubling down on empowering investors through knowledge first," Gupta said. The platform aims to provide tools for investors to build a solid understanding of crypto, addressing both curiosity and hesitation about this emerging asset class.

With Gautam Gambhir on board, CoinDCX is set to reach millions with a message of trust and informed decision-making, as it continues its mission to make crypto accessible and safe for everyone in India. Through educational content and community engagement, the campaign seeks to foster a confident, well-informed investor base.