Perplexity AI Expands Publisher Program, Shares Ad Revenue with Partners

Perplexity, the AI-powered search engine, is taking bold steps to strengthen ties with media outlets worldwide through its expanding Publisher Program. Since launching earlier this year, the program has already welcomed renowned names like the Los Angeles Times, ADWEEK, and The Independent, alongside a dozen more partners spanning various industries and geographies.

The initiative allows participating publishers to earn a share of advertising revenue whenever their content is featured in search results. This innovative model not only benefits publishers financially but also enables them to leverage Perplexity’s cutting-edge tools. Participants gain free access to Perplexity Enterprise Pro for an entire year, along with APIs and developer support to build customized features using the platform's proprietary search technology. Moreover, publishers receive data analytics tools to track trends and measure their content performance—a valuable resource for evolving digital strategies.

As Perplexity’s Publisher Program gains traction, the company has appointed Jessica Chan as its new head of publisher partnerships. Chan, who previously spearheaded LinkedIn’s content partner programs, will lead efforts to expand the initiative, ensuring that it delivers long-term value for publishers and users alike. Her expertise is expected to help grow the program, making it a cornerstone of Perplexity’s business model.

New partners joining the program include Blavity, DPReview, Gear Patrol, and RTL Germany brands stern and ntv, among others. Representing a global audience, the additions mark the program’s first partners from the UK, Japan, Spain, and Latin America, reflecting Perplexity’s ambition to cater to diverse user interests.

The content available through these partnerships spans a wide range of topics, from marketing and history to popular culture and localized reporting. Such variety enriches Perplexity’s knowledge base, ensuring that users discover relevant and high-quality information tailored to their needs.

With prestigious names like TIME, Fortune, and Der Spiegel already on board, Perplexity’s growing roster underscores its commitment to enhancing the user experience while helping publishers thrive in the digital ecosystem. As more media organizations embrace the program, the search engine aims to deliver a dynamic blend of global and local perspectives that resonate with users everywhere.