England Cricketers Join Sony Sports' Anti-Drug Campaign

Sony Sports Network, a leading sports broadcaster in India, has launched the second phase of its anti-drug abuse campaign, "Iss Baar Drugs Ki Haar". This time, the network has roped in prominent England cricketers to amplify its message and inspire Indian youth.

The campaign features high-profile players like Heather Knight, captain of the England Women's cricket team, and men's team stars Jos Buttler and Mark Wood. These cricketers lend their voices and influence to the campaign, urging young people to reject drug use and embrace a healthy lifestyle.

The second phase of the campaign specifically targets potential first-time drug users. It aims to educate and empower young people to make informed choices and resist peer pressure. By showcasing the negative consequences of drug abuse and the benefits of a drug-free life, the campaign hopes to create a positive impact on society.

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, emphasized the importance of addressing the growing issue of drug abuse among Indian youth. He stated, "Drug abuse among India's youth is a growing concern, often driven by peer dynamics. At Sony Sports Network, we believe that sports icons can influence positive choices. With the support of Heather Knight, Jos Buttler, and Mark Wood, we're reinforcing our commitment to this critical cause. The success of our first film has motivated us to keep pushing forward, and we're excited to continue inspiring India's youth to say no to drugs."  

Jos Buttler, the England men's cricket team captain, expressed his support for the campaign, saying, "I am glad to be associated with Sony Sports Network for their noble campaign of 'Iss Baar Drugs Ki Haar'. Drugs is a global issue and this campaign is a great initiative which can create a difference among the youth."

By leveraging the popularity and influence of international cricketers, Sony Sports Network aims to reach a wider audience and create a lasting impact on the lives of young people. The campaign's focus on prevention and education is a step in the right direction towards building a healthier and drug-free future for India.