Duolingo English Test Appoints Divya Rao as India Marketing Lead
Duolingo English Test has named former Netflix executive Divya Rao as its Marketing Lead for India.
SociapaHQ
The Duolingo English Test (DET) has appointed Divya Rao as Marketing Lead for India, reaffirming the company’s commitment to growing its presence in one of its fastest-growing markets.
In her new role, Rao will lead DET’s marketing strategy in India, including raising brand awareness, strengthening student engagement and developing strategic partnerships as the organisation scales its operations across the country’s study abroad ecosystem.
The appointment comes as DET continues to grow in India, where demand has been increasing for digital, accessible testing of English proficiency among students seeking opportunities for international education.
Rao has over 12 years of marketing experience working with global consumer and entertainment brands including Netflix, TikTok and ByteDance.
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Industry Experience:
Over the course of her career, she has developed expertise in developing culturally relevant campaigns, forging brand partnerships and driving audience engagement across digital platforms.
Rao was part of the marketing team for several high-profile campaigns during her five years at Netflix India. Her portfolio comprised a series of large scale experiential campaigns including a 1,000 drone performance and a projection campaign at Mumbai’s Gateway of India.
She has also done marketing for popular titles including Money Heist, Stranger Things, Heeramandi, Khakee, The Royals and Taskaree, among others.
Prior to Netflix, Rao has held leadership roles in entertainment marketing and partnerships at TikTok, ByteDance and Eros Now.
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Growth Strategy:
In those roles, she collaborated with film studios, OTT platforms, television networks, music labels and sports organisations to create launch integrations, live programming initiatives and scalable intellectual properties.
Among her notable projects are #GharBaithoIndia, a campaign that urged creators and entertainment partners to engage audiences during the pandemic, and #MatKarForward, a campaign to spread awareness about misinformation.
She also led entertainment partnerships and launch integrations for film, OTT releases and live programming on multiple platforms.
Since its launch in 2016, the Duolingo English Test has steadily grown its footprint in India through a combination of product innovation, institutional partnerships and student-focused outreach initiatives.
The company has collaborated with various cultural and youth platforms and properties including Dunki, Red Bull Moto Jam, Neeraj Chopra and BGMI partnerships.
DET has also directly engaged with student communities through initiatives such as Why I Took the DET, Student Tribe and AIESEC.
These efforts have helped make the Duolingo English Test a student-centric and accessible option for Indian students looking for international education opportunities, the company said.
Under Rao’s leadership in marketing in India, DET is expected to further enhance it’s engagement with students, educational institutions and ecosystem partners as it continues its growth journey in the market.
