Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand Ambassador
Mandira Bedi becomes the face of Healthy Mithai Co, championing guilt-free Indian sweets with natural ingredients, portion control, and family-friendly indulgence.
Prakhar
The Sweet Spot Between Tradition and Health
Actress Mandira Bedi has signed on as the ambassador for Healthy Mithai Co., a confectionery startup reimagining classic Indian sweets without refined sugars, artificial flavours, or excess calories. In the launch film, Bedi navigates festive laddoo dilemmas, alternating between large, greasy platters and the brand’s bite-sized, nutrient-packed delights, ultimately choosing joy without compromise.
Reinventing the Rasgulla
Healthy Mithai Co’s signature offerings, Millet Gulab Jamun, Date-Sweetened Jangri, and Kaju-Carrot Burfi, are crafted with alternative flours, natural sweeteners like jaggery and Stevia, and ghee lightly whipped with Greek yoghurt. Each piece clocks in under 70 calories, allowing devotees to savour tradition without the sugar slump.
Mandira’s “Sweet Balance” Diaries
In a social campaign, Mandira shares her “Sweet Balance” routine, pairing mindful indulgence with yoga breaks and green-snack swaps. Fans recreate her #BediBalancedMoments to win festive hampers and virtual mithai-cooking sessions with the actress herself.
Festive Pop-Up Spice
During Diwali, Healthy Mithai Co.’s illuminated stalls, dubbed “Light & Right” booths, offer complimentary tastings, behind-the-scenes factory tours, and sugar-swap workshops. Visitors step into Mandira’s “sweet sanctuary,” snapping selfies amid oversized colourful ladoo props and rangoli-inspired displays.
Digital Sweet Tooth Rehab
An interactive microsite hosts a “Sugar Swap Challenge,” guiding users through recipes to replace date syrup for cane sugar, and hosting live Q&As with nutritionists and Mandira—proving that healthy sweets are more than a trend; they’re a lifestyle.
Final Bite
By enlisting Mandira Bedi, Healthy Mithai Co. bridges cultural craving with conscious consumption. The partnership transforms festive indulgence from a calorie conundrum into a guilt-free celebration, one bite-sized mithai at a time.
