Rapido and PubMatic Partner to Enhance Advertiser Engagement

This partnership will enable advertisers on the PubMatic platform to engage directly with Rapido’s young, tech-savvy users.

Rapido, a leading commute app, has announced a strategic partnership with PubMatic, a prominent technology company known for revolutionizing digital advertising's supply chain. This collaboration aims to allow advertisers on PubMatic’s platform to connect directly with Rapido’s young, digitally aware user base, offering a new touchpoint to reach high-intent, financially capable customers during their commutes.

Rapido, operating across 120 cities with a network that includes bikes, autos, and cabs, facilitates around 2 million rides daily, equivalent to nearly 700 trips per minute. With 75% of its users belonging to the affluent NCCS A category, this partnership presents advertisers with unique opportunities to engage a high-value, intent-driven audience.

By leveraging key macroeconomic trends such as the increasing number of women in the workforce and the mobile-first Gen Z demographic, Rapido’s collaboration with PubMatic offers diverse advertising formats like display, video, native, and interstitial ads, thereby enhancing visibility, impact, and engagement.

Vivek Vashishta, Director of New Initiatives at Rapido, stated, “We are excited to enhance our programmatic advertising offerings through our partnership with PubMatic. The combination of our contextual inventory and intent-driven audience with PubMatic’s advanced programmatic technology will enable advertisers to execute value-driven campaigns. This partnership is set to foster meaningful connections between brands and consumers, driving mutual value and long-term success in the digital advertising landscape.”

Amit Yadav, Country Manager for South Asia at PubMatic, added, “We are thrilled to collaborate with Rapido to offer our advertisers access to Rapido’s highly engaged and diverse user base. As advertisers increasingly seek to leverage commerce platforms and data for advertising, this partnership allows them to tailor their campaigns to effectively reach their target demographics. Our partnership with Rapido reinforces our commitment to providing advertisers, publishers, and commerce players with the tools they need to thrive in today’s digital landscape.”