AR comes to print as McDonald’s promotes Signature Burger across North and East India
McDonald’s introduces AR-enabled newspaper ads to promote its Signature Burger, blending print and immersive digital interaction so readers can scan pages and engage with animated, tasty content.
Prakhar
Augmented reality is one of the most explored media in recent times. No wonder, brands are leveraging AR to maximize their reach. Very recently Connaught Plaza Restaurants (CPRL) rolled out an innovative campaign taking the AR experience to new heights. This initiative has taken storytelling by brands to the next level, transcending the limitations of traditional media formats, and leveraging technology to its fullest.
In the print ad, there was a QR code that readers could scan with their smartphones to see the burgers come alive as animated visuals. The models of burgers would rise from the page, highlighting individual layers on the burger, the popping ingredients and the textures. The life-like models of the burgers allow the viewers to have a better look and feel of the multi-layer offerings of the burger containing sauces, protein-rich buns and ingredients sourced locally. The key ingredients including lettuce, mushrooms, chicken, and eggs are sourced from Indian suppliers, supporting its focus on local sourcing.
This AR experience directly takes the communication from a static medium to an interactive format that is not only highly engaging but also visually appealing.
This campaign was launched to promote McDonald’s Signature Collection in North and East India. Cheesy Mushroom Burger and Cheesy Chicken Burger, both priced at @239/- are the featured products in the campaign.
Throughout McDonald's outlets in East and North India, this newly launched Signature Collection is available through takeaway, dine-in, drive-thru and, of course, food delivery platforms.
