Medimix Welcomes Amruta Khanvilkar as Brand Ambassador

Medimix Taps Amruta Khanvilkar to Boost Natural Skincare Message

In a powerful step to strengthen its roots across India, Medimix, a leading Ayurvedic personal care brand, has appointed popular actor Amruta Khanvilkar as its new brand ambassador. The partnership is designed to reinforce Medimix's connection with regional audiences, promoting the message of authentic natural skincare and holistic wellness.

A Heritage That Began in a Kitchen

Medimix’s history is as unique as its famous green soap. Founded in 1969 by Dr. VP Sidhan, a doctor for the Indian Railways, the original Medimix soap was born from an urgent need to find a gentle yet effective solution for the skin problems faced by sanitation workers. Blending Ayurvedic wisdom with a mix of 18 potent herbs, Dr. Sidhan created a soap in his own kitchen that soon became known as much for healing as for hygiene.

Today, Medimix is not just a household name in India but also enjoys a presence in more than 35 countries. The brand is celebrated for its focus on traditional herbal solutions, trust, and ever-expanding product line. What started as a soap for skin ailments is now a broad spectrum of natural personal care products, from handwashes and body washes to facewashes and shampoos.

Amruta Khanvilkar: The Perfect Regional Connect

Bringing Amruta Khanvilkar on board is a strategic move by Medimix to cement its appeal in key markets and speak more directly to audiences in India’s heartlands. Amruta, a beloved figure in both Marathi and Hindi entertainment, represents authenticity, tradition, and a strong connect with the masses—values at the core of Medimix’s identity.

Amruta shared her excitement, expressing that Medimix has always been a part of her journey:

“Medimix has always felt like home—a name that’s been part of my growing-up years and one I’ve always trusted. To now officially be a part of the Medimix family feels incredibly special. It’s not just about endorsing a brand; it’s about sharing something I genuinely believe in with the people who’ve supported me throughout my journey.”

Cholayil’s Strategy for Deeper Connections

Cholayil, the parent company of Medimix, has set fresh horizons for growth, focusing sharply on expanding its product, place, and promotion strategies. CEO Anupam Katheriya highlighted their aim to:

• Deliver quality products exceeding customer expectations.
• Increase household penetration, especially in regional markets.
• Deepen focus on their growing liquids range—handwash, bodywash, facewash.
• Launch creative, hyperlocal campaigns to make Ayurveda accessible and relevant for modern consumers.

Katheriya commented,

“We are delighted to welcome Amruta Khanvilkar to the Medimix family. Her grace, authenticity, and strong connect with audiences make her a perfect reflection of what Medimix stands for... It’s time to embrace Ayurved ki Achchai, Achi Twacha ke Liye—with Medimix!”

Why Medimix Remains a Trusted Name

• Ayurvedic Heritage: Medimix’s first soap combined 18 herbs, becoming synonymous with natural skin care and trusted across generations.
• Product Diversity: The brand now offers soaps, shampoos, face washes, sanitizers, and more, in several variants to meet different skincare needs.
• Sustainable Practices: Medimix commits to eco-friendly manufacturing, careful ingredient selection, and modern R&D to keep up with changing consumer preferences.
• Recognition: Consistently ranked among India’s most trusted personal care brands, including an Economic Times survey.

Connecting Tradition With Today

Medimix’s choice of Amruta Khanvilkar is a sign of its intent to blend tradition with contemporary lifestyles. By leveraging Amruta’s regional influence and credibility, Medimix hopes to spread the word about gentle, effective, and affordable ayurvedic skincare to an even larger audience—especially those in smaller cities and rural markets.