A New Era for Team India’s Jersey Sponsorship

In a significant move in the world of sports sponsorship, Apollo Tyres has officially taken over as the lead sponsor for Team India, replacing Dream11. The Board of Control for Cricket in India (BCCI) confirmed this new partnership, which places Apollo’s branding prominently on the jerseys of both the men’s and women’s national cricket teams.

The agreement, which runs until March 2028, marks a two-and-a-half-year commitment and ensures Apollo Tyres will be visible on the team’s jerseys across all formats, including bilateral matches, ICC tournaments, and other official fixtures.

Replacing Dream11

This deal comes as Apollo Tyres steps into the role previously held by Dream11, which had been the jersey sponsor until now. Dream11, a fantasy gaming platform, had been highly active in Indian cricket sponsorships, but its exit opens the door for Apollo Tyres to leverage the unmatched visibility cricket provides in India.

The transition is significant because cricket sponsorship is not just about branding—it’s about national presence. Team India’s matches are viewed by millions across the globe, giving Apollo Tyres a platform unlike any other.

What the BCCI Says

The BCCI welcomed Apollo Tyres into the fold, highlighting how the partnership reflects the board’s commitment to aligning with brands that share cricket’s spirit of excellence.

• Devajit Saikia, Honorary Secretary of the BCCI, remarked that Apollo’s association with Indian cricket acknowledges the consistent performance of the national teams and the deep emotional connect cricket carries with fans.
  
  

• Rajeev Shukla, Vice President of the BCCI, added that this collaboration is the coming together of two strong legacies—Indian cricket and Apollo Tyres—both of which have earned widespread trust and respect over time.
  
  

• Other BCCI officials, including the Treasurer and the Honorary Joint Secretary, echoed similar sentiments, calling the deal a strong endorsement of Indian cricket’s enduring commercial appeal.
  
  

Apollo Tyres’ Perspective

For Apollo Tyres, the deal is a first-of-its-kind partnership at this scale in Indian cricket. The company, which is known globally for its tyre and automotive products under the Apollo and Vredestein brands, sees this move as much more than logo placement.

Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres Ltd, expressed pride in becoming the lead sponsor of Team India. He said the company views this association as an opportunity to reinforce its commitment to performance, safety, and leadership. Kanwar emphasized that the sponsorship is a matter of national pride and strengthens Apollo’s bond with Indian consumers.

A High-Visibility Stage

Sponsoring Team India’s jersey gives Apollo Tyres exposure that goes far beyond conventional advertising. Cricket is more than a sport in India—it’s a cultural phenomenon, uniting millions of fans worldwide. Every match, every victory, and every iconic moment now becomes an opportunity for Apollo to strengthen its brand recall.

This visibility also extends to women’s cricket, which has been steadily gaining prominence on the global stage. By backing both the men’s and women’s teams, Apollo Tyres ensures its brand resonates across the full spectrum of Indian cricket.

Looking Ahead

The Apollo Tyres–BCCI partnership runs until March 2028, ensuring long-term brand integration with Indian cricket. The collaboration underscores the importance of cricket sponsorships in India’s brand ecosystem and reaffirms the BCCI’s position as one of the most powerful sporting bodies globally.

For Apollo Tyres, this sponsorship is not just about visibility but also about being part of India’s sporting journey. Each tournament, whether domestic or international, provides the company with a stage to connect with audiences and further cement its leadership position.