Ranbir Kapoor’s ARKS Launches Perfume on Instamart

Ranbir Kapoor’s ARKS Drops Its First Perfume on Instamart

Ranbir Kapoor, known for his blockbuster films and trendsetting style is making waves in the lifestyle world with his brand ARKS. This time, the actor-entrepreneur is bringing something new to his fans and fashion-forward youth across India—a fragrance called ARKS Day. And in a move that matches the fast-paced lives of today’s generation, the perfume is available for instant delivery on Instamart in major cities.

ARKS: From Apparel to Everyday Essentials

ARKS was launched by Ranbir Kapoor in February 2025 and quickly became a favorite among India’s style-conscious youth. The brand is celebrated for its clean designs, carefully curated product drops and its ability to connect emotionally with young consumers. Now, ARKS is expanding beyond clothing, introducing its first fragrance to capture another dimension of self-expression.

ARKS Day: A Scent for Everyone, Every Day

The new perfume, ARKS Day, is designed to be gender-inclusive and versatile. The brand describes it as “understated yet memorable”—a scent that can be worn by anyone, any day, and for any occasion. This approach reflects ARKS’s philosophy of merging culture, emotion, and utility, making fragrance not just an accessory but a daily ritual for the modern, mindful generation1.

Abhinav Verma, CEO & Co-founder at ARKS, shared the brand’s vision: “Fragrance felt like the natural next step for ARKS—personal, intimate, and the final layer of self-expression. With ARKS Day, we’re entering a category that’s deeply emotional but often overcomplicated. We wanted to keep it simple, stylish, and accessible. Launching on Instamart is our way of meeting people where they are—bringing elevated essentials to their doorstep within minutes”.

Instant Delivery for Instant Gratification

The launch of ARKS Day on Instamart is a strategic move that taps into the growing trend of quick commerce. Now, customers in Bangalore, Mumbai, Delhi-NCR, Kolkata, and Hyderabad can order the perfume and have it delivered to their doorstep in just minutes. This partnership with Instamart is all about convenience and meeting the needs of a generation that values speed and simplicity.

Hari Kumar G, chief business officer at Instamart, highlighted the synergy: “ARKS is a brand that truly resonates with today’s generation who aim to be design-conscious, agile, and emotionally aware. Through this collaboration, we’re enabling instant access to a thoughtfully crafted product that breaks the monotony in India’s fragrance category, while also giving users a dash of their favourite actor in just 10 minutes”.

Breaking the Mold in India’s Fragrance Market

ARKS Day stands out in a market often filled with complex, gendered, and sometimes overwhelming fragrance options. By keeping the scent simple, stylish, and suitable for everyone, ARKS is challenging traditional norms and making fragrance more approachable for India’s youth.

The launch also reflects a broader shift in Indian lifestyle brands, where celebrity-led labels are moving beyond just apparel to offer holistic lifestyle experiences. With ARKS Day, Ranbir Kapoor is not just selling a product; he’s inviting fans to make fragrance a part of their daily self-care and self-expression.

What’s Next for ARKS?

Given ARKS’s rapid rise and its knack for tapping into youth culture, more innovative drops are likely on the horizon. The brand’s focus on intentional, emotionally resonant products means fans can expect more surprises that blend utility, style, and a touch of Bollywood glamour.