Amitabh Bachchan's family office makes an investment in Swiggy

New-age companies, especially those in quick commerce, are increasingly attracting affluent investors in the public markets. The family office of Bollywood icon Amitabh Bachchan has reportedly acquired a small stake in Swiggy by purchasing shares from the firm's employees and early investors.

Raamdeo Agrawal, chairman of Motilal Oswal Financial Services, has also made investments in Swiggy, aligning with a peak in fundraising activity for quick commerce ventures.

While the exact investment amounts remain undisclosed, they are considered significant for individual investors.

These secondary share transactions are believed to have occurred with the company valued at approximately $10-11 billion, according to sources familiar with the situation. Agrawal's investments in both Swiggy, which operates the Instamart quick-commerce platform, and Zepto underscore the rapid growth of quick commerce and the lucrative market potential that investors see in this sector.