BOAT and Shruti Haasan Launch Retro-Inspired Bassheads 122 ANC Earphones

Boat, a leading audio wearable brand, has teamed up with versatile actress and singer Shruti Haasan to unveil the new Bassheads 122 ANC wired earphones. This collaboration celebrates the revival of the 90s fashion era, where iconic styles are making a stylish return with modern enhancements. Combining immersive audio quality with the practicality of a wired connection, these earphones cater to those who appreciate a blend of classic and contemporary styles.

The campaign, aptly named "Bass ReWired," encapsulates the essence of this modern revival. It spotlights the resurgence of wired earphones as a trendy fashion accessory, alongside other popular 90s trends like baseball shirts, leather pants, and miniskirts. This movement is about merging vintage aesthetics with modern sensibilities, creating a distinctive and eclectic fashion landscape.

"I'm thrilled to collaborate with boAt for the launch of the Bassheads 122 ANC," said Shruti Haasan. "The 90s era is making a strong comeback, and I love how these earphones combine classic wired functionality with outstanding sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends."

A boAt spokesperson added, "Shruti Haasan epitomizes modern versatility and perfectly embodies the spirit of 'Bass ReWired.' Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair."

With the Bassheads 122 ANC and the "Bass ReWired" campaign, boAt is reviving the best of the 90s with a contemporary twist.