Jockey Partners Disney to Launch Character-Inspired Apparel Collection in India
Jockey has partnered with Disney Consumer Products India to launch a character-inspired apparel collection featuring Disney and Marvel favourites.
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Page Industries Ltd – the exclusive licensee of JOCKEY International Inc. (USA) – has collaborated with Disney Consumer Products India to launch a new collection inspired by popular Disney and Marvel characters.
The collection features innerwear, outerwear and accessories for men, women and children, bringing fan-favorite characters to Jockey’s everyday apparel.
The collection brings together Jockey's focus on comfort and the storytelling of Disney and Marvel, the company said, tapping into the growing demand for pop-culture-inspired fashion among Indian consumers.
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Character Collection:
The range includes characters like Marvel’s Avengers, Disney’s Mickey Mouse and Friends, Disney Princess and Disney’s Frozen and more.
Commenting on the collaboration, Nihal Rajan, Chief Marketing Officer, Jockey India, said the collection blends the brand's signature quality with stories that resonate across generations.
"Jockey has always stood for everyday comfort. With this collection, we're bringing together signature quality and captivating storytelling," Rajan said.
"This collection goes beyond featuring recognizable characters on apparel; it's about creating pieces that feel personal and carry nostalgia, joy and identity. From bold Marvel Super Heroes to the timeless charm of Mickey Mouse & Friends and Disney Princess, the range brings these stories and characters to life in a way that feels wearable, familiar and true to Jockey," he added.
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“Our characters continue to connect with fans across generations through products that enable self-expression,” said Tan Wee, Executive Director, Brand Commercialisation, Disney Consumer Products. “With character licensing we’re able to bring some of our most beloved characters into everyday life in ways that feel fresh, relevant and uniquely personal,” said Wee.
“Working with Jockey is proof of the growing popularity of pop culture and character-led fashion in India,” he added.
The partnership is part of Jockey’s strategy to strengthen its position as a lifestyle brand by offering collections that go beyond functionality to reflect emotion, identity and self-expression, the company said.
