Kajaria Launches New Campaign Featuring Ranveer Singh And Rashmika Mandanna
Kajaria’s new “Log Toh Poochenge Hi” campaign focuses on aspiration, social visibility and modern home aesthetics instead of product functionality.
SociapaHQ
Kajaria Ceramics has unveiled its latest campaign “Log Toh Poochenge Hi” to reposition home surfaces and interiors as symbols of personal identity, aspiration and social visibility rather than just functional products.
The campaign, which is also on television, cinema, outdoor, retail and social media channels, has clocked over 250 million views on digital platforms alone within a month of its launch, the company said.
Ranveer Singh and Rashmika Mandanna star in the campaign highlighting how aesthetically designed homes are becoming conversation starters in today's social culture.
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Check out the campaign here:
Lifestyle-Led Interiors:
The communication shifts from the traditional category messaging around durability and functionality and instead focuses on the emotional and cultural signalling associated with modern living spaces.
The idea behind the campaign is the belief that attractive homes automatically draw attention, admiration and curiosity from others.
Kajaria sees this behaviour as a reflection of changing consumer attitudes to home design and self-expression.
The campaign also reflects wider changes taking place in India’s home improvement and interior design space, as consumers look to design homes that are an extension of their identity and lifestyle.
The rise of social media platforms, interior design creators and architecture-led content has drastically transformed the way consumers engage with spaces like kitchens, balconies and living rooms, turning them into highly visible social and digital environments.
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Emotion-Led Marketing:
Kajaria’s campaign emphasizes the emotional and social rewards of well-designed interiors, rather than technical specifications.
The company said, “The campaign line “Log Toh Poochenge Hi” showcases a familiar cultural behaviour of how admiration is often expressed through curiosity and questions about a person’s home or lifestyle choices.
Commenting on the campaign, Chetan Kajaria said, “The company continues to align its communication with the evolving aspirations of consumers around modern living spaces.
“At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers,” Kajaria said.
According to him, bringing Rashmika Mandanna onboard alongside Ranveer Singh reflects the company’s attempt to strengthen cultural relevance and consumer engagement across different regions and demographics.
