Zepto Brings Childhood Summer Memories Alive With ‘Nani Ka Ghar’ Experience

Zepto has launched ‘Nani Ka Ghar’, an experiential activation that aims to bring back nostalgic memories of summer vacations at grandparents’ homes and has brought iconic consumer brands and childhood memories together under one roof.

The experience was created in collaboration with Perfetti Van Melle’s Alpenliebe and Britannia Industries and is inspired by one of India’s most universal cultural memories – summer holidays with cousins, games, snacks, candies and family traditions.

The activation turned the concept of a traditional grandparents’ home into an interactive space where visitors could immerse themselves in childhood memories through games, food, storytelling and brand-led installations.

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Nostalgia Comes Alive:

Britannia revived the nostalgic summer playtime of childhood with games like Pithu, reinterpreted as the shape of its popular Jam Jam biscuit. The brand also set up a 90s-themed photo album corner where visitors could recreate the typical family portraits found in old family albums, featuring familiar products such as Little Hearts.

Perfetti Van Melle’s Candies Ki Dukaan rekindled the neighbourhood candy shop experience with jars of Alpenliebe and other Perfetti favourites. The company also introduced ‘Chupa Chupi’ with Chupa Chups, a treasure hunt where participants searched for hidden lollipops around the venue.

Another attraction was ‘Nani Story Time with Sweets’ where storytelling was blended with confectionery, recreating the ambiance of long summer afternoons with grandparents.

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Summer Nostalgia Returns:

Hocco contributed a nostalgic ice cream cart experience, recreating memories of chasing the neighbourhood ice cream vendor during school holidays.

Snack brand Let’s Try set up traditional snack corners across the venue, while Sweet Karam Coffee had a bhel counter serving home-inspired regional favourites.

Interactive activities like Passing the Parcel also brought to life the playful mood of family get-togethers and cousin rivalries that are part of Indian summer vacations.

Commenting on the initiative, Chandan Mendiratta, Chief Brand Officer at Zepto, said the campaign was designed to celebrate a shared cultural memory that spans generations.

“Summer vacations aren’t just a season, they’re a shared memory for millions of Indians. Grandparents’ homes, cousins, games, snacks and the little rituals around them shaped the way so many of us remember childhood,” he said.

Darshan Bhatia, Director Sales at Perfetti Van Melle, said candies and family moments have long been associated with summer vacations, making the partnership a natural fit.

“The initiative reflects the traditional role food and snacks have played in creating holiday memories and family bonding,” added Siddharth Gupta of Britannia.