Reliance Bets Big On FMCG As Campa Crosses ₹4,700 Crore Sales
Reliance Consumer Products doubled revenue to ₹22,000 crore in FY26, with Campa and Independence emerging as major growth drivers in its FMCG expansion strategy.
SociapaHQ
Reliance Industries has prepared ambitious plans to expand its fast-moving consumer goods (FMCG) business with Reliance Consumer Products Ltd (RCPL) as a key growth driver for the next 10 years.
In its FY26 annual report, the company said RCPL anticipates revenues to grow “multifold” by 2030 as it seeks to become one of the world’s foremost branded consumer products companies.
According to a news report by the Story Board 18, in FY26, RCPL’s gross revenue doubled to ₹22,000 crore YoY, driven by strong growth across its staples and beverages portfolio.
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Campa Fuels Growth:
Founded in 2022, RCPL has become a key pillar of Reliance’s broader consumer strategy across packaged foods, beverages, home care and personal care categories.
Campa, which has been revived by Reliance and has grown its market presence quickly, has been a key driver of that growth.
Reliance is taking on beverage giants Coca-Cola and PepsiCo with aggressive pricing, aggressive expansion of distribution and the reach of its retail network.
During the year, RCPL extended its distribution footprint to more than 3 million retail outlets through a network of more than 5,000 distributors.
Its staples brand, Independence, crossed Rs 2,600 crore in sales, and was recognised among India’s most trusted consumer brands in 2026.
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Affordable Growth Strategy:
Reliance said its FMCG strategy was to provide global-quality products at affordable prices, leveraging the benefits of scale in manufacturing, backward integration and supply-chain efficiencies to reduce costs.
As part of this, the company is building integrated food parks to enhance sourcing and production capabilities across product categories.
The group has also grown through acquisitions and partnerships.
RCPL bought stakes in staples and millet companies such as Udhaiyam and Manna during the year, and acquired international personal care brands such as Brylcreem, Toni & Guy, Matey and Badedas to its portfolio.
The company said it will continue to focus on Tier-2 cities and rural markets as it expands its FMCG business pan-India and international markets.
The strategy highlights Reliance’s ambition of building a diversified consumer goods business that can take on established FMCG giants through scale, pricing and distribution-led advantages.
