Haldiram's Pack Kiya Kya?, the latest business advertisement asks

When one is away on a lengthy summer vacation or a business trip, one thing tugs at the heartstrings and makes one crave for home - the taste of handmade comfort food. Those straightforward but flavorful recipes are definitely incomparable. Recognizing this common need, Haldiram's has developed a new campaign, Haldiram's Pack Kiya Kya? (Did you pack Haldiram's), encouraging consumers to bring their favorite Haldiram's Ready-to-Eat (RTE) food packets with them on their vacations to have a home-away-from-home experience.

"As part of the campaign, Haldiram's aims to provide Indians with a healthy range of RTE food options, such as popular curries like Dal Makhani, delectable combos like Rajma & Rice, and convenient instant cups like Poha and Upma." These delightful items can be picked up at the local GT/MT store in Delhi NCR, ordered online from prominent E-commerce platforms like Bigbasket, Zepto, and Blinkit, or purchased straight from neighboring Haldiram locations." 

"Haldiram's is an integral part of every household, serving as a staple brand for dry snacks and instant foods," said Divya Batra, Head of Marketing at Haldiram's, on the launch of the "Haldiram's Pack Kiya Kya?" campaign. Understanding the emotional bond that the Indian masses have with Haldiram's on every occasion, we wanted to make sure that they never missed out on our incredible flavors, even while they were away from home. That is why we urge children to carry their favorite Haldiram's RTE foods by simply asking, 'Haldiram's Pack Kiya Kya?'"