Twinkle Khanna teams up with Honest Tea for the #FindYourGood campaign, showcasing moments of tranquility amidst the chaos of daily life. The campaign, conceptualized by WPP Open X, emphasizes the use of Honest Tea, crafted from organic green tea sourced from the Makaibari Tea estate.
In a world where societal expectations often overwhelm, Honest Tea encourages individuals to define their own paths to relaxation. The campaign introduces two refreshing flavors, Lemon-Tulsi and Mango, aiming to cater to diverse tastes.
To launch the campaign, Honest Tea will engage consumers through a series of social films and digital activations across various platforms. These efforts aim to resonate with audiences seeking moments of peace and personal wellness in their daily routines.
Twinkle Khanna, sharing her enthusiasm about the campaign, stated, “I am delighted to be part of the #FindYourGood campaign, which aligns with my belief in leading a balanced and joyful life.” Ruchira Bhattacharya, senior director of marketing at The Coca-Cola Company, India and South-West Asia, commented, “Honest Tea celebrates moments of calm amid the hustle and bustle of everyday life.”
Mukund Olety, executive creative director at WPP Open X, highlighted the campaign's message, stating, “#FindYourGood encourages us to cherish the small moments of happiness in our daily lives.” He further expressed his joy in collaborating with Twinkle Khanna, noting her natural alignment with the campaign’s values.
Honest Tea is currently available for purchase on e-commerce platforms in select cities - Bangalore, Mumbai, Hyderabad, Chennai, Pune, and Gurgaon, priced at Rs 60 per unit.
Sumit Rawat
