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Inside Edge
Snapchat Says Advertiser Base In India Has Grown 10x In Two Years

Snapchat Says Advertiser Base In India Has Grown 10x In...

SociapaHQ Jun 5, 2026 0 15

Snapchat says its advertiser base in India has grown 10x in two years, driven by...

Technology
Snapchat Introduces Unified Attribution For Real-Time Campaign Optimisation

Snapchat Introduces Unified Attribution For Real-Time Campaign...

SociapaHQ May 21, 2026 0 312

Snapchat has launched Unified Attribution, a new app measurement and campaign optimisation...

Campaigns
Snapchat Launches App Power Pack to Boost App Marketing

Snapchat Launches App Power Pack to Boost App Marketing

Prakhar Aug 29, 2025 0 160

Snapchat introduces the App Power Pack, featuring AI-driven bidding, playable ads,...

Industry
Snapchat Launches Thrilling Squid Game 2 Challenge with New Lens

Snapchat Launches Thrilling Squid Game 2 Challenge with...

Deepanjali Dec 28, 2024 0 129

Step into the Squid Game universe on Snapchat with the new Red Light, Green Light...

Industry
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Snapchat's Marketing Paradox: 850M Users, No Advertiser FOMO

Snapchat's Marketing Paradox: 850M Users, No Advertiser...

Sumit Rawat Sep 18, 2024 0 133

The strategic pivot comes at a critical juncture for snap as the organisation grapples...

Analysis
Urban India shifts away from YouTube, WhatsApp, FB, and X

Urban India shifts away from YouTube, WhatsApp, FB, and...

Sumit Rawat May 1, 2024 0 210

YouTube, WhatsApp, FB & X lost 5-15% users in India over 3 years, but Instagram...