Nothing Launches ‘Start with Nothing’ Campaign Featuring Zeenat Aman, Siddhant Chaturvedi
Nothing launches its ‘Start with Nothing’ campaign featuring Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut.
SociapaHQ
London-based consumer technology brand Nothing has launched its latest brand campaign, ‘Start with Nothing’ featuring actor Zeenat Aman, actor Siddhant Chaturvedi, and hip-hop duo Seedhe Maut.
The campaign celebrates the journeys of the three personalities, presenting them as people who challenged conventions and built their identities on their own terms. Throughout the film, there’s no overlap between their creative journeys and the brand’s approach to technology, design and innovation.
The film is set in a retro-futuristic world, where an advanced technological system tries to analyse what makes the three personalities unique, by revisiting key moments from their careers. The story ends with the conclusion that technology can monitor achievements and reproduce appearances but cannot duplicate instinct, originality and personal conviction.
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Check out the campaign here:
Brand Philosophy:
The campaign film also showcases Nothing’s product portfolio, including the Phone (4a), Phone (4a) Pro, Phone (4b), Ear (Open) and Headphone (1).
Commenting on the campaign, Akis Evangelidis, Co-founder and India President, Nothing, said, “‘Start with Nothing’ is more than the title of this campaign. It’s a reflection of how we built this company and the values we’ve believed in since day one.”
“We started with a simple belief that technology had become predictable, and that there was room for something more expressive, more design-led and more human,” Evangelidis said.
He added that the campaign celebrates people who have challenged established norms and created their own paths.
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“The same courage to challenge convention, starting from a blank canvas, is what we see in Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut. They each entered industries where there were established rules, yet built their own identities without compromising who they were,” he said.
Nothing has said the campaign will further expand with more creators including Vishal Jethwa, Trinetra Haldar, Ikisvon Jamang, Santanu Hazarika, Subiksha Shivakumar, BOH!B and Aksomaniac.
The film has been conceptualised and directed by Kshitij Kankaria, and is produced by Imran Kathri of IKP.
The campaign aims to highlight the brand’s philosophy of individuality, creativity and challenging the conventional approaches to technology.
