Posts
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell
Sir Martin Sorrell explains how digital dominance, platform economics and AI have...
Vivo’s Dinner Table Revival: Phones Down, Voices Up
Vivo’s new campaign urges families to put phones away at dinner, reviving conversations,...
Titan’s Timepiece Tale: Stories Worn, Not Just Told
Titan launches Wear Your Story with PV Sindhu and Vikrant Massey, celebrating individuality,...
Ghee Purity Crisis: Madhusudan Leads the Charge as #GheeKaSach...
The #GheeKaSach debate is raging across India. Learn about the two ways to check...
Choice Simplifies Investing By Speaking Human, Not Market-Jargon
Choice’s new campaign strips investing of fear and jargon, presenting financial...
Crocs And Himesh Ask Men To Embrace Their Rizz
Crocs joins Himesh Reshammiya in a playful campaign urging men to own their quirks,...
Skoda’s India Playbook Drives Trust Over Speedy Wins
Skoda outlines its India growth strategy focused on localisation, customer trust,...
Saying Nothing Becomes Mamdani And Hinge’s Loudest Strategy
Mamdani and Hinge’s understated collaboration shows how minimal messaging and strategic...
Dove And Reebok Celebrate Resilience With Reborn In My...
Dove and Reebok unite for Reborn in My Kicks, a collaboration celebrating women’s...
BookMyShow Drops Sicko Leave Ahead Of Travis Scott Tour
BookMyShow Live launches Sicko Leave, a playful leave template timed with Travis...
IndiaFirst Reimagines Relief With Emotion-Powered Insurance...
IndiaFirst Life’s new campaign focuses on emotional relief, portraying insurance...
Little’s Drops A Thousand Songs For Tiny Ears Everywhere
Little’s and Suno introduce a massive multilingual 1001-song kids album, blending...
Curry Breaks Routine and Switches to Google Pixel 10
Google taps Stephen Curry to show off the Pixel 10 Fold, turning the star’s comfort-zone...
Arth by Emcure and MS Dhoni Urge India to ‘Invest in Iron’...
Arth by Emcure teams up with MS Dhoni for the ‘Invest in Iron’ campaign, raising...
Meezaan Defines Groom Style with Kora by NM
Kora by NM enlists actor Meezaan Jafri for its “Crafted in Confidence” wedding campaign,...
Sony LIV Plugs into YouTube’s Global Stage
Sony LIV teams up with YouTube TV and YouTube Primetime Channels to bring its Indian...
