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Inside Edge
Quantum Consumer Solutions & Flipkart Internet, Knowledge Excel, and Plum Insights and Strategy Win Top Honours at MRSI’s 34th Annual Market Research Seminar

Quantum Consumer Solutions & Flipkart Internet, Knowledge...

The Seminar delved into how the next human is shaping the new rules of growth through...

Campaigns
Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking Emotional Baggage to Bridge India’s Mental Health Care Gap

Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking...

Discover how Mpower’s latest campaign #UnpackTheBaggage, conceptualized by Schbang,...

Campaigns
SW Network Breaks Festive Clutter for Cleartrip with a Big Billion Days Film Where Even the Birds Can’t Keep Up

SW Network Breaks Festive Clutter for Cleartrip with a...

Cleartrip’s Big Billion Days deals have humans travelling so much that India’s original...

OTT
ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive Global Expansion and AI-Powered Localisation

ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive...

BULLET Microdrama partners with Vitrina to leverage AI intelligence and expand short-form...

Business Updates
DTDC Udaan launches in Kashmir to Help Regional Businesses Reach New Markets

DTDC Udaan launches in Kashmir to Help Regional Businesses...

Initiative marks the first chapter of DTDC Udaan, bringing together logistics, digital...

Campaigns
Red FM’s Dugga Dugga Festival Brings Culture and Mindful Hydration Together with AUM Premium

Red FM’s Dugga Dugga Festival Brings Culture and Mindful...

Discover how Red FM’s Dugga Dugga Festival 2026 partnered with AUM Premium natural...

Business Updates
Navdeep Singh Joins The Wealth Finder as Co-Founder & Chief Growth Officer

Navdeep Singh Joins The Wealth Finder as Co-Founder & Chief...

Serial entrepreneur with a successful startup exit joins The Wealth Finder to lead...

Campaigns
ADbhoot Brings ‘Mahol Marketing’ to JGP’s Festive Campaign: The Great Jewellery Festival

ADbhoot Brings ‘Mahol Marketing’ to JGP’s Festive Campaign:...

ADbhoot launches 'Mahol Marketing' for JGP Jewellers' The Great Jewellery Festival—a...

Business Updates
Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups, Unlocks Creator-led Commerce at Scale

Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups,...

The platform has seen over 1 million sign-ups within a month of its affiliate rollout...

Campaigns
Birla Opus Paints and BBDO India Redefine ‘Naya Ghar’ by Turning Modern Living Dynamics into Brand Affinity

Birla Opus Paints and BBDO India Redefine ‘Naya Ghar’ by...

Birla Opus Paints launches its new campaign film for Style Color Smart, conceptualised...

Business Updates
Tamarind Global Turns 20, Celebrating Two Decades of Taking Experiences Beyond the Ordinary

Tamarind Global Turns 20, Celebrating Two Decades of Taking...

Tamarind Global celebrates 20 years in travel, hospitality, and events. Discover...

Business Updates
Unstoppable at the Top: Zepto Crowned India’s #1 Startup on LinkedIn for the Fourth Consecutive Year

Unstoppable at the Top: Zepto Crowned India’s #1 Startup...

Quick-commerce giant Zepto clinches the #1 spot on LinkedIn's Top Startups list...

Campaigns
The Cloakmen Take Over Hyderabad, Vijayawada & Vizag Ahead of The Traitors Telugu Premiere

The Cloakmen Take Over Hyderabad, Vijayawada & Vizag Ahead...

The mysterious Cloakmen take over Hyderabad, Vizag & Vijayawada ahead of The Traitors...

Campaigns
airpay brings India’s merchants into the spotlight this Diwali with “Merchant’s Festive Check List”

airpay brings India’s merchants into the spotlight this...

The film brings alive airpay’s festive campaign line, “Tyohaar Aapka. Zimmedari...

Campaigns
Pulse Ka Pandal 2026 Brings Immersive Digital Experiences to Navratri, Durga Puja and Dussehra

Pulse Ka Pandal 2026 Brings Immersive Digital Experiences...

DS Group announces the return of 'Pulse Ka Pandal 2026', featuring interactive,...

Case Study
53% of Those Seeking Mental Healthcare Waited Over a Year; 56% Experienced Thoughts of Self-Harm Before Seeking Care

53% of Those Seeking Mental Healthcare Waited Over a Year;...

Drawn from responses shared by 13,825 people before beginning mental healthcare...